Online journals: The New Deals and Showcasing Apparatus for Business

Presentation Transcript

Online journals: The New Sales and Marketing Tool for Business

We will Cover What is a blog? Why have a business blog? Beginning What makes a blog effective in business settings

Anita's experience 20+ years encounter Corporate & little business Small entrepreneur Blogging 3 years

Anita's experience Flagship blog is "Independent company Trends" www.smallbiztrends.com Also writes at customer locales

What is a blog? A kind of site Easy to redesign Chronological sections Lots of connections Informal 2-way discussions

Why have a business blog? Sliced through showcasing speak High web crawler rank Your own PR arm Replace/add to a pamphlet Listen to clients

Getting started Surf and read Consider a free record to get the vibe at first Link to & remark at different sites Keep composing!

Getting started (cont'd) Best blogging programming for business apprentices: WordPress.org Typepad.com MovableType.com

Tips - (Do's) Prof. plan (<$300) Post 1 to 2 times/week Identify yourself by name Use photographs (group & office) Do "day in the life" posts Use industry catchphrases

Tips - (Don'ts) Don't attempt to be Google News Don't overlook the "Mother" govern Don't oversell Don't neglect to connection, interface, interface!

A Word about RSS The future Expands reach of the message Don't require a blog to make RSS channels – yet writes make it simple Press discharges, declarations and different issues

Anita Campbell www.smallbiztrends.com/blogs.ppt

Thanks for Listening! Questions?