Online journals: The New Sales and Marketing Tool for Business
Slide 2We will Cover What is a blog? Why have a business blog? Beginning What makes a blog effective in business settings
Slide 3Anita's experience 20+ years encounter Corporate & little business Small entrepreneur Blogging 3 years
Slide 4Anita's experience Flagship blog is "Independent company Trends" www.smallbiztrends.com Also writes at customer locales
Slide 5What is a blog? A kind of site Easy to redesign Chronological sections Lots of connections Informal 2-way discussions
Slide 6Why have a business blog? Sliced through showcasing speak High web crawler rank Your own PR arm Replace/add to a pamphlet Listen to clients
Slide 7Getting started Surf and read Consider a free record to get the vibe at first Link to & remark at different sites Keep composing!
Slide 8Getting started (cont'd) Best blogging programming for business apprentices: WordPress.org Typepad.com MovableType.com
Slide 9Tips - (Do's) Prof. plan (<$300) Post 1 to 2 times/week Identify yourself by name Use photographs (group & office) Do "day in the life" posts Use industry catchphrases
Slide 10Tips - (Don'ts) Don't attempt to be Google News Don't overlook the "Mother" govern Don't oversell Don't neglect to connection, interface, interface!
Slide 11A Word about RSS The future Expands reach of the message Don't require a blog to make RSS channels – yet writes make it simple Press discharges, declarations and different issues
Slide 12Anita Campbell www.smallbiztrends.com/blogs.ppt
Slide 13Thanks for Listening! Questions?
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