Social Psychology how the nearness of other individuals (genuine, envisioned, or suggested) influences an individual's considerations, emotions, and conduct.
Slide 2Attitudes a generally stable assessment of a man, question, circumstance or issue. States of mind fluctuate on a continuum from positive to negative. States of mind have 3 parts: Cognitive (convictions, contemplations) Attitude Emotional (like, aversion) Behavioral (inclination to act)
Slide 3A – B Problem: How Strong is the Link Between A ttitudes and B ehavior? Specificity : It's best to quantify states of mind towards certain exercises. Quality of Attitude : Strong states of mind are preferable indicators over feeble demeanors. Personal stake : The individual advantages from following up on the state of mind. Availability : The state of mind is frequently on the individual's brain. Disposition measures are regularly poor indicators of conduct. Components That Improve Predictions
Slide 4Persuasion ...a consider endeavor to impact the mentalities or conduct of someone else. Source : the speaker or essayist of the correspondence and his/her qualities. Key component : CREDIBILITY (mastery + reliability) Key actuality : SLEEPER EFFECT, concurrence with noncredible source increments after some time. Components of Persuasion
Slide 5Persuasion ...a consider endeavor to impact the states of mind or conduct of someone else. Channel : circumstance or medium through which the correspondence is displayed... either face to face or through broad communications (print, TV, web). Components of Persuasion
Slide 6Persuasion ...a think endeavor to impact the demeanors or conduct of someone else. Message : the substance, style, and association of the correspondence. For instance, if inverse perspectives are exhibited, the one displayed last will be more enticing. Components of Persuasion
Slide 7Persuasion ...a consider endeavor to impact the states of mind or conduct of someone else. Gathering of people : the individual or people to whom the correspondence is tended to. For instance, on the off chance that they at first concur with you, introduce only your position. In the event that they at first dissent, show contradicting sees. Components of Persuasion
SPONSORS
SPONSORS
SPONSORS