Workgroup 4 Instigators of Community Awareness, Promotion, and Demand

Presentation Transcript

Workgroup 4 "Instigators" of Community Awareness, Promotion, and Demand Draft Recommendations August 23, 2006 IKK Steering Committee Meeting

Revised Strategy Statement Increase people group mindfulness, advancement of, and interest for a framework that conveys and manages auspicious, age-suitable vaccinations.

Rationale for the Strategy Consumers need to know: . Why - predictable message of significance/need . At the point when - vaccination plan . How - functioning with framework to get what is required System should be bound together/less disconnected . Require basic dialect among suppliers/offices . Use a similar inoculation plan * Done at approach level (lawmakers, office heads, and so on.)

Assets Strategy fits well with current KS intrigue/endeavors . Approach individuals, funders, others bolster subject . Kansas as of now spotlights on children Media alternatives accessible + Compelling case to make . Inner/outer skill accessible . Requirement for vaccinations will dependably exist Connectivity of state – hover of impact . Cooperation in KS officially quite great - will help required gatherings talk, get on same page, facilitate endeavors

Challenges People are obliging and additionally safe . Hazard for not getting inoculated is not obvious . Blended messages/deception have brought on issues . Religious convictions, social obstructions System is disconnected; constrained inspiration to change . Absence of regular dialect . Subsidizing/criteria is convoluted and misconstrued Opportunities are missed or not accessible . Unseemly contraindications . Missed open doors

Recommended Action Steps Step 1. Media Campaign. Complete a multi-pronged media battle that gives a precise message about vaccinations to guardians/watchmen, parental figures, and youngsters. * Particular concentration = bigger families, individuals generally reluctant about vaccinations.

Step 1 – cont'd. Cases of Things to Do Engage various types of media (e.g., TV, radio, daily paper) Use promotion office to create reliable message and achieve target gathering of people Run open administration declarations on radio and TV Place data in family magazines, both neighborhood and extensive Advertise on announcements and transports Use pamphlets with constrained content and photographs of kids with immunization preventable sicknesses

Step 1 – cont'd. Cases – cont'd. Course data where individuals go (e.g., temples, stores, fairs, ERs, youngster mind focuses, specialists' workplaces) Place stuffers in Medicaid installments or potentially service charges Use IKK site & KDHE site for two separate capacities - IKK to give data to the media (e.g., inoculation rates), KDHE to give information to families Get suitable offices to put KDHE & IKK site connects all alone sites Use a few dialects to get to most social gatherings

Recommended Action Steps – cont'd. Step 2. Foundation for Unified System Begin to lay preparation for solidarity among inoculation players - get them on same page about vaccination exercises by setting up regular dialect, basic messages, and shared objectives.

Step 2.– cont'd. Bring required players/associations to table to "get on same page" . Steady dialect . Some reliable objectives for development . Steady inoculation message to open Strengthen relationship b/w doctors & LHDs . Set up balanced relationship b/w specialist & LHD . Instruct doctors on procedure of inoculation and part of LHDs

Step 2 – cont'd. Discover champions . Representative or group of representatives who are unmistakable by locale . Representative and message would fluctuate in light of target gathering

Recommended Action Steps – cont'd. Step 3. Making Demand Educate guardians on the most proficient method to request and get vaccinations so as to make an enhanced and more productive inoculation framework.

Step 3 – cont'd. Step 3a. Instruct guardians on the best way to get vaccinations . Why essential . Advantages to kids & working guardians . Redress falsehood . Prescribed calendar . Who in their group gives & accessible hours . Cost and choices for monetary scope . Wallet-estimate agenda of things to ask at specialist visits

Step 3 – cont'd. Step 3b. Draw in organizations/associations in provoking vaccinations Recruit gatherings to spread word/circulate materials: . Tyke care and training bunches . Wellbeing suppliers . Organizations Encourage & give "how to" thoughts to businesses on giving motivator to laborers to getting kids vaccinated . Prohibit kids not inoculated from entering programs

Step 3 – cont'd. Step 3c. Provoke guardians & doctors to get some information about vaccinations . Blurbs in doctor and other social insurance workplaces . Vaccination plan on dividers at drug stores . Vaccination plan on specialist graphs . Visual update (e.g., inoculation honey bee) on doctor diagrams . "Inquire as to whether you're progressive" catches for suppliers . Icebox magnets w/plan for guardians

Resources Media/advertisement offices/financing Interpreters/interpreters Consistent message Strict avoidance arrangements Spokespersons

Questions and Discussion