Verifying Messages Reduce Stigma and don't Stigmatize Anne Stangl, PhD SARDM Grantees Media Training: World Bank

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Ensuring Messages Reduce Stigma and don't Stigmatize Anne Stangl, PhD SARDM Grantees Media Training: World Bank September 4, 2008

Presentation Overview Unintended outcomes of HIV-media informing How media messages can criticize Stigma-lessening informing essentials Examples & Discussion Questions and Answers

"On the grounds that giving an account of HIV and AIDS at last manages immeasurably significant issues, and in light of the fact that many individuals will frame their comprehension of HIV and AIDS through the media, the story must be drawn nearer with clearness, accuracy, and affectability". Announcing Manual on HIV/AIDS Kaiser Family Foundation http://www.kff.org/hivaids/7124-02.cfm

Unintended Consequences of HIV-related Media Messaging

The Media and Stigma Language can keep up and strengthen disgrace and segregation Photographs, delineations and recordings can proliferate cliché pictures/thoughts that fortify shame Providing general HIV mindfulness without additionally giving shame particular messages can build shame

Stigmatizing Language

Incorrect Terminology* *UNAIDS Preferred Language for Reporting on HIV and AIDS

Example 1 Sexual wantonness is the essential driver of the spread of HIV/AIDS Unprotected sex with a HIV-contaminated individual is the essential driver of the spread of HIV

Example 2 To this date there is no satisfactory treatment for AIDS To this date, there is no cure for HIV disease.

Insensitive Language* * UNAIDS Preferred Language for Reporting on HIV and AIDS

Insensitive Language* (cont'd) * UNAIDS Preferred Language for Reporting on HIV and AIDS

Example 3: Article from India "The target of the diversion show is to lessen shame and separation towards the general population living with HIV/AIDS through attention to the masses...It plans to decrease the expanding disease of individuals of the south east Asia by the feared HIV/AIDS… "

Stigmatizing Images

"I likewise watch the TV, which communicates programs… indicating numerous [persons with HIV]. They look sickening. Just getting [HIV], for example, appeared on TV is terrifying, yet in the event that you are [HIV] positive and solid like me, there is not something to fear. They said that people who get [HIV] ought to be sent to something like an inhumane imprisonment to live respectively, they ought not [be] let outside." (Woman living with HIV, Viet Nam)

Stigmatizing Posters from Viet Nam Drug-AIDS, scourge of the century Stay far from medications

Examples: Public Service Announcements http://www.bbc.co.uk/worldservice/trust/whatwedo/where/asia/india/2008/04/080407_india_hiv_project_millionaire_psa_video.shtml http://www.bbc.co.uk/worldservice/trust/whatwedo/where/asia/cambodia/2008/04/080407_cambodia_hivaids_mch_project_srey_pov_video.shtml

Lack of Stigma-particular Messaging

Example: Reducing HIV Stigma among Chinese Americans Messages were expected to build mindfulness about HIV as a rule and improve correspondence about HIV No disgrace particular messages created HIV mindfulness messages wound up expanding disgrace and fault

Stigma Reduction Messaging Fundamentals

Address the Causes of Stigma Three quickly "noteworthy" causes Awareness & learning of shame Fear of easygoing contact Values connecting People Living with HIV with practices considered uncalled for or corrupt Best to address each of the 3 causes, rather than concentrating on a solitary cause

Pair HIV Knowledge with Stigma-Specific Messages Providing HIV information alone can prompt to fear Discuss the realities about how HIV can and can't be transmitted Dispel neighborhood myths and fears about HIV transmission Include disgrace particular messages

Summary Use revise wording Use non-vilifying dialect and pictures Portray individuals with HIV living decidedly, not discouraged or excluded

Summary (cont.) Address every one of the 3 reasons for disgrace Address fears that are particular to your setting Include disgrace particular messages in alongside HIV mindfulness messages

Thank you!