Utilizing Seek

Presentation Transcript

Utilizing Search Greg Outlaw January 16, 2007 Christian Internet Marketing II

Presentation Overview INTERNET MARKETING Search Engine Marketing (SEM) Pay Per Click (PPC) Search Engine Optimization (SEO) Social Media Optimization (SMO) The Future of Search

Leveraging Search Greg Outlaw January 16, 2007 Christian Internet Marketing II

Search Market November 2006 Source: Nielsen//Netratings

A Few Stats to Start 1.1 Billion People Online 1 99% of all hunts in English in the US happen on Google, Yahoo, MSN, AOL and Ask (or sites enabled by these inquiry organizations) 2 85% start on a noteworthy web crawler 3 Less than 3% ever go past page two 3 Sources: 1 Computer Industry Almanac 2 GregOutlaw.com 3 comScore Media Metrix

Pay Per Click (PPC) " At a normal cost for each procurement of $8.50, Internet pursuit was more than twice as proficient as the following best showcasing channel. " Source: October 06 Piper Jaffrey & Co

The New eCommerce Decade: The Age of Micro Targeting Source: October 06 Piper Jaffrey & Co

Why not simply utilize PPC? Just 27.7% of Google Users will tap on a supported PPC interface. 72.3% of Google's clients pick a characteristic (SEO) result instead of a PPC result 60.5% of Yahoo and MSN's clients pick a characteristic (SEO) result as opposed to a PPC result However, when the outcomes give back a PPC and a characteristic result for a similar site, click-through rates increment by 15%

AllAboutGOD.com Case Study Over 10 Million Visits in 2006 Nearly 3 Million Gospel Presentations in 2006 $250,000 Total Operating Budget in 2006 Even at 5 pennies for each guest PPC would have taken a toll AllAboutGOD.com $500,000 to achieve 10 Million guests and 3 Million Gospel Presentations If we were exceptionally liberal and concurred that the financial backing required to do our SEO showcasing was $100,000 then PPC, at the absolute best rates, would have fetched no less than 500% more than SEO. Sources: AllAboutGOD.com 2006 Report

When would it be a good idea for me to utilize PPC? Brief Solution as SEO Ramps Short Term Projects Rapid Marketing Testing Time Sensitive Information Fall Back Plan (Disaster Recovery)

Search Engine Optimization (SEO) "SEO is no less than 500% more financially savvy than the absolute best Internet promoting channel." Source: Greg Outlaw

Why Should You Listen To Me? Seeking Who is God Searching Christian Fasting Searching Darwin's Theory Searching Pro Choice Abortion Searching Forgiving Infidelity Searching Sinner's Prayer

SEO Flow of Work Web Strategy & Business Focus Strategic Keyword Phrase Targeting Detailed Competitive Analysis Kinetic Viral Marketing & Link Strategy Long Tail Marketing & SEO Maintenance Extended Logging Web Traffic Analysis Proactive Tactical Modification in light of Web Analytics Intelligence

Search Engine Optimization A promoting review of best practices to rank mixed media and multilingual substance at the highest point of Google, Yahoo, & MSN to drive guest securing through: Kinetic Viral Marketing Kinetic vitality is the vitality by righteousness of the movement of a question. It is characterized as the work expected to quicken a body from rest to its present speed. Having picked up this vitality amid its speeding up, the body keeps up this active vitality. Long Tail Marketing Less well known expressions in more noteworthy amounts are more compelling than a couple blockbuster phrases. Begin HitTailing.

Google's Algorithm Simplified SEO resemble Football – "a Battle of Inches" 80% Links half Links from Authority Websites (Directories, Trusted Sites, Press Releases, and so forth) half Topical Links (Non-Reciprocal Links from topically significant sites) 20% On Page Factors Web Design and Internal Structure.

Kinetic Viral Marketing (KVM) BEST PRACTICES Domain Names Content is as yet King Site Structure (Keyword-Rich, Flat Directories, & Spiderable) Code (Optimized with Meta Data) Links (Internally & Externally Consistent) Media (Text/Images, Video, and Audio) Syndication (RSS & Link to us pages)

Multilingual SEO Mathematics is a Universal Language http://www.allaboutlifechallenges.org/chinese http://www.allaboutthejourney.org/dutch

The Long Tail a.k.a. Zipf's Power Law Probability Distribution Curve The recurrence of any word is by and large conversely relative to its rank in the recurrence table. Subsequently, the most regular word will happen around twice as regularly as the second most continuous word, which happens twice as frequently as the fourth most successive word, and so on .

A Long Tail Example Source: MIT

A Long Tail Example Source: MIT

A Long Tail Example Searching Pros and Cons of Prayer in School

Long Tail Marketing BEST PRACTICES ON SITE Keyword Research Tools HitTail.com User Generated Content BEST PRACTICES OFF SITE Media (Video and Audio) Syndication (RSS & Link to us pages)

Social Media Optimization (SMO) "SEM Web 2.0-style! SMO is an awesome approach to drive convertible movement and future-evidence your SEO speculation." Source: Greg Outlaw

Social Media Optimization Turning your Audience into an Army on MySpace, Wikipedia, De.licio.us, YouTube, Podzinger, iTunes, Technorati, Digg, and others. Client Generated content, video and sound (on and off website) Guerilla Marketing Web 2.0-style

Wikipedia - 6 Million Articles, 250 dialects (1.5 Million in English) http://en.wikipedia.org/wiki/God

What to Do What Not To Do Add truths Add Valuable Links Follow the guidelines DON'T SPAM! Third party referencing Add one-sided data Delete precise data Break people group rules DON'T SPAM!

Social BookMarking Websites

Social Bookmarking Example http://www.google.com Searching Does Hell Exist ?

Social Networking Websites

MySpace Example http://www.myspace.com/allaboutgodandyou

Social Video Search Engines

Video.Google Example Searching Google for Internet is For Porn http://www.allaboutgod.com/recordings/the-web is-for-god-video.htm

The Future of Search "The True Power of Search is coming: At Anytime, From Anywhere, For Any Media From Any Device. Are you prepared?" Source: Greg Outlaw

The Future of Search Where Search is going and how to influence this learning proactively to ascend on the wave and ride it as opposed to paddling to catch it. The Wisdom of Crowds Text, Video and Audio (On and Off Site) Everyone is an Expert About Something. As Information Increases so will Search. Each Device, Voice Enabled, Audio read back to you

Examples http://www.apple.com/iphone/web/http://www.podscope.com/http://speegle.co.uk/

Thank You Greg@AllAboutGOD.com 719-884-2250