TRANSROMANICA Specialized Administration of a Noteworthy Social Course

Presentation Transcript

TRANSROMANICA Technical Management of a Major Cultural Route Juliane Koch General Manager TRANSROMANICA e.V.

TRANSROMANICA … is focussed on the regular social legacy of the Romanesque workmanship and design in Europe … . 950 – 1250 AD

Criteria of Tourist Itineraries Source: dwif Consulting 2008

Theme USP: clear subject, identifiable for the vacationer Pilgrim pathways (3), Personalities (4), Architecture (4) TRANSROMANICA Consequences (A) Building up your own particular system (B) Joining a current system

Routing & Signage System Saxony-Anhalt Thuringia Paray - le-Monial Carinthia Slovenia Serbia Piedmont Provinces Modena, Parma and Ferrara Provinces Castile and Leon, Cantabria, Aragon, Catalonia and Aquitaine Erfurt, 25.06.2008 5

Routing: Regional agendas

Routing & Signage System Uniform plan measures before locales

Perceptibility of the topic Making the topic unmistakable at the destinations/en route Opening hours, guided visits, occasions, exhibitons Romanesque Award function, Romanesque Ralley, Concerts in Romanesque holy places

Internet & Organization Perceptibility in the web: www.transromanica.com Organizational body Legal status, spending plan and staff 58 % sorted out in an affiliation (>7 individuals) Volunteers versus Experts Membership due, possess incomes, supporting Organs: Executive board, logical board, individuals Partner structure

Members of TRANSROMANICA Slovenia National Tourism Association Carinthia TRANSROMANICA Austria Piedmont Ministry of Culture, Landscape Observatory Serbia National Tourism Organization, Ministry of Culture Provinces Castile and Leon, Cantabria, Aragon, Catalonia and Aquitaine Europa Romanica Regional Government of Castile and Leon Thuringia Tourism Ltd Paray - le-Monial Internat. Consider Center ��  Basilica of Paray - le-Monial Provinces Modena, Parma and Ferrara Province of Modena Saxony-Anhalt Ministry of Regional Development and Transport Tourism Association Diversified accomplice structure Networks > 5 destinations 10.000 € p.a. Single locales 1 site 1.000 € p.a. Interreg IVB CE: 2,3 Mio €

Workflow Romanesque structures Touristic accomplices Public Relations Political entryway Work and correspondence on territorial level One district serves as „ shopping window " for the others Members in the locales Delivery of material, correspondence between pattners , presentation to the outside and overall Delivery of material and demand for presentation TRANSROMANICA office

Clients & Identification Management of the customers One focal contact office Tourist advertising, target bunches Market contemplate, deals manual, TRANSROMANICA Tourism Exchange Modena, famtrips, squeeze visits … Regional identification Top down or base up Exchange of aides, understudies, accomplices, craftsmen

Packaging & Quality Tourist Packages Making the topic bookable Packages or by modules Quality criteria Development and defend A couple and hard criteria versus numerous and delicate criteria

Criteria TRANSROMANICA Cultural-noteworthy , e.g.: % of Romanesque part of the building Condition of the building Level of notable importance Touristic : Catchment zone Evaluation in manuals Opening hours , recurrence of occasions … Criteria made by facades : Public relations , working with youth , traveler showcasing …

Coming up… May 2010: A stunning excursion through the Middle Ages , Modena, Italy June 2010: Opening of the sketch/photo display made amid a school trade; Thuringia (Germany) & Carinthia (Austria) September 2010: Summer School Carinthia (Austria) New picture leaflet and site relaunch

As usual… International advertising stage International perceived quality mark Contacts to new accomplices and social courses in Europe Personal exhortation by TRANSROMANICA office Promotion and subsidizing TRANSROMANICA e.V . Juliane Koch • Danzstr . 1 • 39104 Magdeburg • Germany Ph: +49 (0)391 - 73 84 350 • j.koch@transromanica.com www.transromanica.com