The Northern Ireland Events Company Chairman - Mervyn Elder

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The Northern Ireland Events Company Chairman - Mervyn Elder

The Northern Ireland Events Company 'Developing Events in Northern Ireland: The Partnership Approach' Friday 7 th November 2003 The Brandon Hotel, Tralee, County Kerry

Established by government in 1997 Tasked with the advancement of a long haul system for occasions in Northern Ireland Funded by the Department of Culture, Arts and Leisure Offices in Newforge Lane, Belfast Northern Ireland Events Company

"To bolster the advancement of real occasions in Northern Ireland which can possibly: Impact emphatically on the picture of Northern Ireland and, specifically, on the outside picture; Create open door for more noteworthy social attachment; Bring monetary advantages to Northern Ireland." The Events Company Aim

Staffing Board of Directors (non-official) Chief Executive Company Secretary Marketing/PR Manager Facilities & Finance Manager Project Manager Marketing Assistant Admin Assistant Project Assistant

Public Expenditure Allocations

2 – 3 World Class Events 4 – 6 Major International Events Growth Fund The Strategic Task

Major Events Fund 2003/2004 spending plan - £1.43 million Uncapped subsidizing limit 15 occasions upheld this money related year Events Growth Fund Launched November 2002 2003/2004 spending plan - £600,000 Grants of up to £30,000 Three tranches of financing for every year Over 40 occasions bolstered to date Funding Programs

Funding Advice Event Management Expertise PR and Marketing Support A 'One Stop Shop'

The Process Applicant Contact Application Pack Issued Application Assessed for Eligibility Request for Further Information Reject Accept Funding Agreement Issued Post Event Evaluation

Events Growth Fund Growth components Potential for broad media scope Social union/group cooperation Positive monetary effect Tourism potential Major Events Fund International media scope Private area sponsorship Positive monetary effect Tourism potential Status of occasion A Good Application

The Funding of Festivals The extent of celebrations – from jazz celebration to drafts celebration Belfast Festival at Queen's £658,790 more than 5 years Growing celebrations under the Events Growth Fund £263,500 contributed for the current year in this way

Derry Jazz and Big Band Festival £15,000 Cathedral Quarter Arts Festival, Belfast £20,000 Irish Country Sports and Living Festival, Ballywalter, County Down £12,500 Warrenpoint Blues Festival £9,000 Castlederg Summer Festival £5,000 Holywood International Jazz Festival £13,000 Craic in the Brack Rural Festival, Strabane £10,000 Celtic Fusion Music Festival, Castlewellan £11,000 The Breakdown… .

Tommy Makem International Festival of Song, County Armagh £20,000 Lady of the Lake Festival, Irvinestown £4,000 Carrickfergus Football Festival £4,500 Fiddlers Green Festival, Rostrevor £10,000 Battlefest Living History Festival, Armagh £8,000 Féile a Phobail West Belfast Festival £20,000 Ballymoney Watersports Festival £8,000 Ardoyne Fleadh Cheoil £10,000 New Lodge Community Festival £10,000

Golden Link Festival, Derry City £5,000 Festival of Fish and Gourmet Seafood Trail, County Down £10,000 Festival of the Peninsula, Newtownards £10,000 The Last Laugh International Festival of Comedy,Omagh £5,000 Open House Traditional Arts Festival, Belfast £10,000 Irish International Festival of Drafts, Cookstown £6,000 The Bard of Armagh Festival of Humorous Verse £7,500 William Kennedy Festival of Piping, Armagh £20,000

The Partnership Approach N.I.E.C. Celebration Organizer Media Event Local Authority Sponsors

The Lady of the Lake Festival and the Pony European Championships An additional measurement to both occasions Mutually valuable – increment in profile and observers quantities of both occasions Partnership between Festival Committee, neighborhood inhabitants, nearby organizations, European Pony Championships Committee, Fermanagh District Council and N.I.E.C. The Power of Partnerships

Success Story Festival of Racing Spectator gatherings of people in overabundance of 12,000 Extensive TV Coverage including Channel 4 and Sky Viewing crowds in abundance of 2.5 million Over 2,000 out of state guests

Positive pictures on the world stage Social attachment Boost the nearby economy Encourage tourism The Benefits of Events

Creates occupations Bigger & better occasions Raised profile as an occasion setting A genuine "vibe great" component Benefits for Northern Ireland

Started by Michael Emmerson, an ambitious youthful undergrad. 2003 imprints the 41 st Anniversary of the celebration. All fine arts are secured including theater, move, traditional music, writing, jazz, drama, visual expressions, society music and famous music. Belfast Festival at Queen's

To upgrade the Festival's worldwide status Key celebration funders Queen's University Arts Council NI Belfast City Council N.I.E.C. leave system N.I.E.C. Association

1998/1999 £220,835 1999/2000 £150,000 2000/2001 £100,000 2001/2002 £100,000 2002/2003 £87,955 N.I.E.C. Five Year Funding

Growing occasions in Northern Ireland An organization approach Relevance to the Association of Irish Festival Events Conclusions

Q & A