The Driver and Pedestrian Distraction Challenge

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What is driver and person on foot diversion? . Diversion is any action that moves consideration far from the essential errand: strolling or drivingDistraction adds to person on foot/engine vehicle crashes when it happens during a period when the driver or passerby is required to distinguish and react to a sudden peril or an evolving circumstance

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Slide 1

The Driver and Pedestrian Distraction Challenge Diane Wigle Safety Countermeasures Division National Highway Traffic Safety Administration (NHTSA) April 29, 2008

Slide 2

What is driver and person on foot diversion? Diversion is any movement that movements consideration far from the essential assignment: strolling or driving Distraction adds to person on foot/engine vehicle crashes when it happens when the driver or passerby is required to recognize and react to an unforeseen peril or an evolving circumstance "Heedlessness" alludes to diversion, as well as things prefer weakness and disability

Slide 3

Types of diversion Types of diversion Cognitive: contemplating an option that is other than the street/driving or strolling in activity Visual: taking your eyes off the street, not looking for turning vehicles Manual: grasping your hands off the wheel, exiting between two stopped autos Any errand may bring about different sorts of diversion

Slide 4

Examples of diversions for drivers and people on foot Technology: mobile phones, PDAs, content informing, route frameworks, iPods, DVDs Social: conversing with travelers, conversing with kindred walkers, tending to youngsters in rearward sitting arrangement Other: eating, prepping, perusing, going after a question (in the auto, in a satchel, and so forth.)

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Recent research – 100-Car 100-Car (Naturalistic) Study Instrumented widely 100 vehicles for one year, constantly recording drivers 42,300 hours of driving information gathered/~2 M miles of driving 109 essential drivers, 241 aggregate drivers Ages 18-73 82 accidents and impacts (15 police announced)

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Recent research – 100-Car 100-Car think about outcomes: Reaching for a moving item expanded hazard by right around 9 times Reading expanded hazard by 3.4 circumstances Applying cosmetics expanded hazard by 3 times Dialing a hand-held gadget expanded hazard by very nearly 3 times Talking/tuning in to a hand held gadget expanded hazard by around 1.3 circumstances

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Alcohol Involvement 2006 Alcohol contribution — either for the driver or for the walker — was accounted for in 49 percent of the car accidents that brought about passerby fatalities. Of the people on foot included, 35 percent had a BAC of .08) or higher. Of the drivers required in lethal accidents, just 14 percent had a BAC of .08 or higher, short of what one-a large portion of the rate for the walkers. In 6 percent of the accidents, both the driver and the person on foot had a BAC of .08 or higher.

Slide 8

3 E's and Community Involvement Key Enforcement Enforce laws relating to vehicle administrator and passerby Improve crash detailing Enforce laws to decrease hindered strolling (Server, Public Drunkenness, Public Nuisance, Loitering, and so on.) Education Educate both vehicle administrator and people on foot on safe roadway practices Conspicuity Impairment Engineering Implement building arrangements where required

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Summary With the expanded number of in-vehicle and hand-held innovations, driver and person on foot diversion is turning out to be more normal Need to address issue at group level Need to utilize 3 E's

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