The Dish Asia-Pacific Cross Media Study

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The Pan Asia-Pacific Cross Media Survey PAX 2008/09 Survey Results PAX 2008 Q3 - 2009 Q2 (excl Japan - Print) Global Research Department

The Pan Asia-Pacific Cross Media Survey (PAX) is an upscale media following study in this locale. It is fundamentally an utilization study comprised of the information of 11 markets: Bangkok, Hong Kong, India, Jakarta, Kuala Lumpur, Manila, Melbourne, Seoul, Singapore, Sydney and Taipei. Respondents are matured 25-64 PAX has ceaseless six-month to month redesigns. Hands on work is completed constantly during the time to pinpoint poos in media propensities and utilization conduct. PAX measures 102 titles (25 of these are global titles), 33 TV/Print site and 78 Internet sites Main areas secured by PAX: Print Television Internet Travel conduct Financial items possession Alcohol utilization in recent weeks Personal responsibility for buy expectation of Wireless application Household responsibility for buy goal of Sports exercises Places went to in the previous 6 months Club enrollment Types of business exercises occupied with the previous 12 months Psychographics Involvement in various buy basic leadership Background

FT Readership Growth Change in readership from Q2 2004 TO Q2 2009: The FT multiplied its readership (up 97%) in the course of recent years. Scope

Print titles: AIR Websites: Visited In Past 30 days International press/online titles joined – YOY reach - 2% - 8% - 10% +9% +12% No change No change Source: PAX 2008 Q3 - 2009 Q2 (ex Japan – Print)

International squeeze titles – Average Issue Readership The FT is the biggest global day by day followed on the overview Source: PAX 2008 Q3 - 2009 Q2 (ex Japan – Print)

The FT is the main day by day Int'l business title to contact Key groups of onlookers in Asia/Pacific The FT achieves more PAX respondents than the WSJ Asia and IHT consolidated . The FT likewise achieves more BDMs or Top Managers that the WSJ Asia and IHT joined. Source: PAX 2008 Q3 - 2009 Q2 (ex Japan – Print)

Business Decision Makers The Financial Times is perused by more IT+Telecom chiefs, Financial leaders, Logistic chiefs and Raw materials leaders than the WSJ Asia and the IHT. Source: PAX 2008 Q3 - 2009 Q2 (ex Japan – Print)

The FT is the main day by day Int'l business title to achieve visit air voyagers The FT achieves more regular air explorers than the WSJA and the IHT . The FT achieves more successive voyagers as well as contacts more people who travel Business/First class when going on business as well as for relaxation Source: PAX 2008 Q3 - 2009 Q2 (ex Japan – Print)

Readership of The FT (As read by FT perusers) Almost 1 in 5 Asian FT perusers read the FT in nearly its aggregate and just about 66% read in any event half of the paper. By and large, FT perusers read 48% of the Asian FTN. Fascinating to note that more than 1 in 10 WSJA perusers (11.4%) and IHT perusers (10.7%), who read the FT, read the FT in nearly its whole, by and large, WSJA perusers, who read the FT, read 54% of the Asian FTN and IHT perusers read 49% of the Asian FTN) Source: PAX 2008 Q3 - 2009 Q2 (ex Japan – Print)

Top-line comes about – FT.com

Visited In Past 30 days FT.com is the main International every day transport news Website As with the printed item, FT.com is the No One, close by WSJ.com, Int'l day by day distribution .com webpage on PAX. *Based on 4 week after week reach

Visited In Past 30 days Purchases/Reservations Made On Internet Reach More FT.com clients make buys/reservations on the web than WSJ or IHT clients.

Conclusions Although the FT has a lower scope than a portion of the business week after week magazines, it is the biggest worldwide day by day followed on the review. The FT is not just read (both on and disconnected) by a larger number of individuals than whatever other global day by day print title or site proportional, however it additionally demonstrates an expansion in readership of 9% year on year The FT achieves more PAX respondents than the WSJ Asia and IHT joined. The FT additionally achieves more BDMs or Top Managers than the WSJ Asia and IHT consolidated 1 in 5 Asian FT perusers read the FT in nearly its sum and just about 66% read in any event half of the paper. By and large, perusers read 48% of the Asian FTN.

For additional data please contact: Email: research@ft.com