Sports Blog Way of life

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We are the biggest system of games web journals, coming to 10mm special clients month to month. ... demo of resolute games fans by means of 600 fan web journals and 100 competitor websites. ...

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Sports Blog Lifestyle

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WHAT IS YARDBARKER? We are the biggest system of games websites, achieving 10mm one of a kind clients month to month. We convey a focused on demo of hardcore games fans by means of 600 fan web journals and 100 competitor web journals.

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WHY WORK WITH US? is the center and life saver of our group. Our stage gives promoters a road to associate with our blogging accomplices to achieve a tricky arrangement of 10 million stalwart games fans

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AUDIENCE & OVERVIEW Demographics * Male: 65% Age 18-34: 42% HHI $60K+: 55% College Grad+: 51% Site Stats Yardbarker Network * 10mm exceptional clients/month 150% development May 08 – May 09 ** 820K one of a kind clients/month 102% development May 08 – May 09 125mm impressions/month Yardbarker is home of the run of the mill sports fan * 53% claim a HDTV 38% savored lager the previous 30 days 31% went to a games diversion in the previous 6 months 59% watch brandishes on TV in an ordinary week 239% more prone to play sports computer games than the normal Internet client *comScore May 2009 **Google Analytics May 2009

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HOW IT WORKS Brand Engagement : Conversational Marketing Athlete Sponsorships Blogger Influence Contests/Sweepstakes Targeted Rotations Widget Takeover Target Audience Influencers

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CONVERSATIONAL MARKETING Don Julio was hoping to achieve shoppers in "going out" mode – pre Happy Hour. Yardbarker made a 'Wear Julio Happy Hour Post Of The Day' that was distributed each Thursday and Friday at 4pm. The post was composed by Yardbarker editors and highlighted a subject that gave folks a hotly debated issue to talk about at Happy Hour.

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ATHLETE INTEGRATION 2K Sports needed to coordinate their amusement straightforwardly into a discussion competitors were having with fans. We made 'Oden's Outlet Pass', a challenge where Greg Oden got some information about school circles and picked victors to get a duplicate of the diversion. Yardbarker " smoked alternate games locales as far as CTR" and " fused Greg specifically into the promotion get… it unmistakably makes the general numbers additionally convincing" - Mark Goodrich, Marketing Director, 2K Sports

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BLOGGER INFLUENCE Yardbarker bloggers have devoted groups of onlookers who are effectively occupied with their substance. Put your image inside substance through live web journals, supported posts, and occasion scope.

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CONTESTS/SWEEPSTAKES Over the course of 3 days paving the way to the arrival of the Iron Man DVD, Yardbarker worked with Paramount Pictures and held 'open inscription' challenges allowing clients to win a duplicate of the DVD. We got many passages and gave out 25 DVD's civility of Paramount.

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TARGETED MEDIA Get your message before the right group of onlookers and adjusted to the right substance. Focused on advertisement pivots crosswise over classifications, for example, NFL, MLB, NBA, NHL, MMA, Fantasy and the sky is the limit from there. Progressed Targeting: Geo-focusing on, Time of Day, Browser, OS, and Connection Speed.

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WIDGET SPONSORSHIP Yardbarker Widgets are a definitive apparatus for our group of onlookers to remain focused of the most sultry stories of the day. Publicists can contact this gathering of people by means of advertisement units or specifically inside the substance territory.

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MAINSTREAM PRESS Yardbarker bloggers' articles are reliably gotten by the predominant press outlets.

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CONTENT PARTNERSHIPS Content syndication manage FOX Sports Strategic association with VERSUS on their new unique arrangement, Fanarchy