Site improvement Essentials: Tips and Traps for Building a Viable SEO Technique

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A full administration web advertising association. Customers include: Cardinal Health, Dominion ... SEO: Search Engine Optimization. Making your site more unmistakable to internet searchers ...

Presentation Transcript

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Website streamlining Basics: Tips and Tricks for Building an Effective SEO Strategy Bill Balderaz Webbed Marketing

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Webbed Marketing A full administration web promoting association Clients include: Cardinal Health, Dominion Homes and YUM Brands, Ohio Dominican, Moochie and Co., Birds Eye Foods Creators of the Webbed-O-Meter, the principal device to quantify online "Buzz" Measurable results

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What is SEO? SEO: Search Engine Optimization Making your site more obvious to internet searchers (Google, Yahoo!, MSN, Ask… ) Marketing your site

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Why does my organization require SEO? Greater part of movement to your site is driven from the web crawlers

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Organic versus Paid Search Paid Search Organic Search

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What do web search tools think about? On location Offsite Technical Stuff Voodoo

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Onsite Optimization A ton of significant, illustrative, free, overhauled and unique substance Use of catchphrase in body duplicate Headers, intense, and interface content Killer title labels Keyword Use in URL Alt Tags Internal Linking External Linking

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Offsite Optimization Quality of connections Number of connections Relevancy of connections Growth of connections Age of connection Text encompassing connection Anchor content

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Technical Stuff Age of space Meta depiction Meta labels Domain Extension PageRank Accessibility

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Voodoo Historical execution (time on page, clicks, Analytics) Semantic Association "Manual Authority"

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Onsite Optimization Highest level of control Most quick effect Lowest asset necessity

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A very much streamlined page… Title label Repetition of watchwords Alt labels

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Keyword Ranking

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Text substantial, watchword rich, unique substance

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Keyword Ranking

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Use of Keyword in Body Copy

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Keyword Ranking

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Headers, strong, and connect content

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Keyword Use in URL

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Keyword Use in URL?

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Keyword Ranking

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Killer Title Tags

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Online Personal Training

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Alt Tags

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Keyword Ranking

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Internal Linking

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A Word about the Wiki Why Wikipedia is damn close ideal for SEO

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Wikipedia Title Tag Meta Description

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Your Examples