Section Fourteen

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Characterization of Products. ProductEverything, both ideal and unfavorable, one gets in a trade. Can be a decent or serviceConsumer productA item obtained to fulfill individual and family needs-gathered by how search for themBusiness (mechanical) productA item purchased for resale, for making different items, or for use in a firm\'s operations-assembled by what you utilize them forMany items

Presentation Transcript

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Section Fourteen Creating and Pricing Products that Satisfy Customers

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Classification of Products Product Everything, both good and horrible, one gets in a trade. Can be a decent or administration Consumer item An item acquired to fulfill individual and family needs-assembled by how look for them Business (mechanical) item An item purchased for resale, for making different items, or for use in an association's operations-gathered by what you utilize them for Many items can be both

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A moderately reasonable thing that benefits small shopping exertion. Accommodation Product An item that requires examination shopping, since it is normally more costly and found in less stores. Shopping Product A specific thing that buyers look broadly for and are hesitant to acknowledge substitutes. Claim to fame Product An item obscure to the potential purchaser or a known item that the purchaser does not effectively look for. Unsought Product Consumer Product Classifications

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Major Equipment - machines & vehicles-specially crafted Accessory Equipment-drills copiers Raw Materials-no handling - oil, angle, trees Component Parts-identifiable in conclusive item jolts, tires Processed Materials-not identifiable in definite item - plastic, sugar Supplies-not in conclusive item pens, lube oil Business Services-legitimate, upkeep Business Product Classifications

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The Product Life Cycle A progression of stages in which an item's business income and benefit increment, achieve a pinnacle, then decay Introduction Customer mindfulness and acknowledgment are low Growth Sales increment quickly as the item gets to be well known Maturity Sales as yet expanding however at a slower rate and benefits start to decrease. later in this stage, sales top Decline organize Sales volume diminishes pointedly and benefits continue to fall

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Product Life Cycle Introductory Stage Growth Stage Maturity Stage Decline Stage Sales Profits Dollars 0 Time

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Using the Product Life Cycle The phase of the item life cycle influences the showcasing methodology for an item Introduction Make potential clients mindful of item Growth reinforce item position by empowering brand steadfastness Improve item; lessen cost; widen dissemination Maturity Redesign bundling; energize new item utilizes; increment limited time endeavors Decline Retain or dispose of item

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Class Exercise For the items underneath, figure out what phase of item life cycle the item is right now in and the promoting suggestions included. ipod Car gps route frameworks Aspirin vcrs

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Width of the item blend Blades and Writing razors Toiletries instruments Lighters Mach 3 Series Paper Mate Cricket Sensor Adorn Flair Trac II Toni Atra Right Guard Swivel Silkience Double-Edge Soft and Dri Lady Gillette Foamy Super Speed Dry Look Twin Injector Dry Idea Techmatic Brush Plus Depth of the product offerings Product Mix Example

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Diversifies chance Capitalizes on built up notorieties Product Mix Width-Slice of Another Pie The quantity of product offerings an association offers.

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Attracts purchasers with various inclinations Increases deals/benefits by further market division Capitalizes on economies of scale Product Line Depth-Bigger Slice of your Pie The quantity of item things in a product offering.

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What is a Brand A name, term, image, plan, or any mix of these that distinguishes a merchant's items as particular from those of different dealers Brand name The piece of a brand that can be spoken Brand check The piece of a brand that is an image or unmistakable outline Trademark A brand name or stamp that is enrolled with the U.S. Patent and Trademark Office and is lawfully ensured

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Branding Choices Brand No Brand-Generic Manufacturer's Brand Private Brand Individual Brand Family Brand Individual Brand Family

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Advantages of Manufacturers' Brands to the Retailer Develop client dependability Attract new clients Enhance store's glory Offer quick conveyance, can convey less stock

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Advantages of Private Brands to the Retailer Earn higher benefits Less weight to write down costs Manufacturer may drop a brand Ties client to distributer or retailer More control over circulation – retailers have no influence over dispersion of makers' brands

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Benefits of Branding Because brands are effortlessly conspicuous, they lessen the measure of time purchasers must spend shopping Brands help customers judge quality Branding helps a firm present another product with a similar brand name Branding helps in limited time endeavors since advancement of each marked item in a roundabout way advances others with a similar brand

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Choosing a Brand Name Is anything but difficult to articulate Is anything but difficult to perceive and recollect Is short, unmistakable, and one of a kind Describes the item, utilize, and benefits Has a positive essence Reinforces the item picture Is legitimately protectable Kleenex

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