Hunt Marketing down the Drinks Industry Presented by Martin Murray CEO, Interactive Return www. intelligent return.com
Slide 2Agenda Search Marketing Experience in the Drinks Industry The Regulatory Environment Search Marketing Challenges Search Marketing Successes www. intuitive return.com
Slide 3Diageo Global Brands Johnnie Walker Guinness Baileys Smirnoff Captain Morgan J&B Cuervo Tanqueray www. intelligent return.com
Slide 4Industry Regulatory Bodies The Century Council Distilled Spirits Council of the United States The European Forum for Responsible Drinking The Portman Group www. intuitive return.com
Slide 5Ethical Marketing Guidelines Promotional movement ought not: Have the alcoholic quality as an overwhelming topic Encourage unbalanced utilization Incorporate pictures of individuals under 25 years old Suggest any relationship with hostile to social conduct unlawful medications Sexual achievement Social achievement or prevalence Enhanced mental or physical capacities www. intelligent return.com
Slide 6Diageo Code of Marketing Practice for Alcohol Beverages "Unique consideration must be paid to code freedom for brand site and special exercises on the web, since they are worldwide media." www. intuitive return.com
Slide 7Google's Content Policy www. intelligent return.com
Slide 8Sponsored Listings for Wine is allowed www. intelligent return.com
Slide 9No Sponsored Listings for lager and spirits www. intuitive return.com
Slide 10Yahoo licenses liquor promoting www. intelligent return.com
Slide 11Age Verification Page www. intelligent return.com
Slide 12Responsible Drinking Messages Throughout Website Content www. intuitive return.com
Slide 13Use of non-Retailing Promotional Material www. intuitive return.com
Slide 14Search Marketing Vs. Marking Objectives www. intelligent return.com
Slide 15Search Marketing Techniques Organic Search Engine Optimization Content Link Building Site Architecture Sponsored Listings (where conceivable) Blogs and Newsletters Integration with disconnected advertising Adherence to moral showcasing rules www. intuitive return.com
Slide 16Successes www. intuitive return.com
Slide 17More Successes www. intelligent return.com
Slide 18This is the slide that our Sales Director said I needed to appear or else I can't gather my travel costs. Seek Marketing Agency since 1999. Working with customers in the US and Europe Deliver truly powerful natural and supported postings look showcasing effort for worldwide companies, administrative associations and little to medium undertakings www. intelligent return.com
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