Portable amplifier Showcasing Opportunities United States Listening device Market (U.S.A Portable hearing assistant Busi

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Business sector Trends. Source: Hearing Central LLC., 1390 Kathryn path, Lake Forest IL 60045 www. ... Current patterns will proceed where 70% of buyers pick 2 listening to ...

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Listening device Marketing Opportunities United States Hearing Aid Market (U.S.A Hearing Aid Market) Hearing Central LLC 1390 Kathryn Lane Lake Forest IL 60045 847-295-6946 phil@hearingcentral.com Updated June 2008 Updated December 2007 Summer 2006 Source: Hearing Central LLC., 1390 Kathryn path, Lake Forest IL 60045 www.hearingcentral.com

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U.S.A Hearing Aid Market Current And Future Market Trends Source: Hearing Central LLC., 1390 Kathryn path, Lake Forest IL 60045 www.hearingcentral.com

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U.S.A Hearing Aid Market Current Hearing Loss Population Total Hearing Loss Population = 31,500,00 0 i.e. 75% of listening to hindered who could wear a portable amplifier don't. Current portable amplifier appropriation rates - 25% Source: Better Hearing Institute Marke Trak VII™ Semi-Annual Hearing Aid Market Survey/Sergei Kotchkin Phd

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U.S.A Hearing Aid Market Current Hearing Aid Usage (2006) Includes All Hearing Aid Types (BTE, ITE, ITC) # Units Worn (13,387,500) Single Wearers (7,875,000) Binaural Source: Better Hearing Institute Marke Trak VII™ Semi-Annual Hearing Aid Market Survey/Sergei Kotchkin Phd

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U.S.A Hearing Aid Market Reasons for Slow Adoption "Mother and Pop" conveyance framework (9000+/ - Audiologists, 3000+/ - Dispensers) Stigma of wearing an amplifier (will change as more individuals age and need a portable amplifier) High Cost ($1500 - $3000 ea.) Most are not secured by private protection No Medicare/Medicaid Coverage (VA does) Barriers to passage Source: Hearing Central LLC., 1390 Kathryn path, Lake Forest IL 60045 www.hearingcentral.com

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U.S.A Hearing Aid Market Projected Hard-Of-Hearing Persons Source: Better Hearing Institute Marke Trak VII™ Semi-Annual Hearing Aid Market Survey/Sergei Kotchkin Phd

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U.S.A Hearing Aid Market Projected Hard-Of-Hearing Persons Comments on Prior Graph There will be an enduring increment in almost deaf people Boomers with earlier noisy listening propensities and consequent listening to misfortune will quicken this market by 2010 Source: Better Hearing Institute Marke Trak VII™ Semi-Annual Hearing Aid Market Survey/Sergei Kotchkin Phd Hearing Central LLC., 1390 Kathryn path, Lake Forest IL 60045 www.hearingcentral.com

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U.S.A Hearing Aid Market Projected New Hearing Aids Sold With No Channel Changes (Only Dispensers) Assumes Current Adoption Rate holds at around 25% Source: Better Hearing Institute Marke Trak VII™ Semi-Annual Hearing Aid Market Survey/Sergei Kotchkin Phd

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U.S.A Hearing Aid Market Projected New Hearing Aids Sold Comments on Prior Graph Dispenser channel is not anticipated that would develop – a greater number of individuals are resigning than entering the calling No development in distributors causes reception rates to hold at 25% of in need of a hearing aide populace CONCLUSIONS Future portable amplifier request will not be met by current dissemination channels Source: Better Hearing Institute Marke Trak VII™ Semi-Annual Hearing Aid Market Survey/Sergei Kotchkin Phd

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U.S.A Hearing Aid Market Projected Total Demand for Hearing Aid Units In Millions Source: Better Hearing Institute Marke Trak VII™ Semi-Annual Hearing Aid Market Survey/Sergei Kotchkin Phd

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U.S.A Hearing Aid Market Projected Total Demand for Hearing Aid Units CONCLUSIONS Market capability of more than 60 Million units by 2015 New circulation channels must be made to take care of demand Market is ready for disintermediation & high volume participants Source: Hearing Central LLC., 1390 Kathryn path, Lake Forest IL 60045 www.hearingcentral.com

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U.S.A Hearing Aid Market Pricing Trends Through Current Channels w/No Mass Market Entries Source: Hearing Central LLC., 1390 Kathryn path, Lake Forest IL 60045 www.hearingcentral.com

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U.S.A Hearing Aid Market Pricing Trends Through Current Channels w/No Mass Market Entries Comments on Prior Graph If the current 12,000+/ - Audiologists and Dispensers stay as the main channels for shoppers to buy amplifiers: Demand will ascend as more individuals turn out to be in need of a hearing aide Prices will ascend because of the monopolistic way of the dispersion channel Source: Hearing Central LLC., 1390 Kathryn path, Lake Forest IL 60045 www.hearingcentral.com

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U.S.A Hearing Aid Market The Future : 2006 - 2015 Upheaval! Source: Hearing Central LLC., 1390 Kathryn path, Lake Forest IL 60045 www.hearingcentral.com

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FROM: Audiologists Hearing Aid stores TO: Mass Markets i.e. Tranquilize Stores Big Box Stores Internet Mail Order U.S.A Hearing Aid Market Expected Channel Changes 2006 - 2015 Toll-Keepers Open Markets Source: Hearing Central LLC., 1390 Kathryn path, Lake Forest IL 60045 www.hearingcentral.com

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2006 Audiologists 62% H.A. Stores/Dispens. 19% MDs/VA/ENTs 13% Total 94% MASS MARKETS Mail Order 3.5% Internet 2.5% Super Stores >1% Drug Stores >1% Total 6% 2015 (Est.)** Audiologists 15% H.A. Gadgets 3% MDs/VA/ENTs 15% Total 33% MASS MARKETS Mail Order 9% Internet 12% Super Stores 12% Drug Stores 32% Total 67% U.S.A Hearing Aid Market Projected Distribution Channel Changes Source: Hearing Central LLC., 1390 Kathryn path, Lake Forest IL 60045 www.hearingcentral.com

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U.S.A Hearing Aid Market Projected Distribution Channel Changes Comments on Prior Slide In the US listening device markets, there will be a sensational move from allocators to mass advertisers US portable amplifier market will extend from 25% to 67% of the in need of a hearing aide Traditional channels will lose piece of the pie to mass market channels Traditional channels will profit on exclusively formed listening devices and listening to tests **Source: Hearing Central LLC., 1390 Kathryn path, Lake Forest IL 60045 www.hearingcentral.com

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U.S.A Hearing Aid Market Average Retail Pricing Trends Through Mass Market Channels Alone Source: Hearing Central LLC., 1390 Kathryn path, Lake Forest IL 60045 www.hearingcentral.com

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U.S.A Hearing Aid Market Mass Market Channels Retail Pricing Trends Comments on Prior Slide Mass Market channels will drive down amplifier costs because of: Multiple contenders Supplier producing economies Large promotion spending plans Price disintegration will quicken starting in 2010 RESULTS: Audiologists and containers will move to higher end custom listening devices and to clients who need individual administration Source: Hearing Central LLC., 1390 Kathryn path, Lake Forest IL 60045 www.hearingcentral.com

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U.S.A Hearing Aid Market Projected Distributor Profit Margin Deterioration Due to Mass Market Competition Source: Hearing Central LLC., 1390 Kathryn path, Lake Forest IL 60045 www.hearingcentral.com

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U.S.A Hearing Aid Market Projected Profit Margin Deterioration Due to Mass Market Competition Comments on Prior Graph Mass Market rivalry will compel down costs and edges will decay as needs be Margins will scrape the bottom at around 25% by 2015 Comments : This persistent cost and edge weakening could quicken. Provided that this is true, the anticipated course of events could be compacted to 2010 or 2012, contingent upon the forcefulness of the mass advertisers Source: Hearing Central LLC., 1390 Kathryn path, Lake Forest IL 60045 www.hearingcentral.com

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U.S.A Hearing Aid Market Projected User Hearing Aid Adoption Rates In Millions of clients Source: Better Hearing Institute Marke Trak VII™ Annual Hearing Aid Market Survey/Sergei Kotchkin Phd and Hearing Central LLC., 1390 Kathryn path, Lake Forest IL 60045 www.hearingcentral.com

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U.S.A Hearing Aid Market Projected User Hearing Aid Adoption Rates Comments on Prior Graph More outlets Lower portable hearing assistant costs = Greater accessibility + More decisions Result: More individuals who require listening devices will settle on a buy choice Hearing Central LLC., 1390 Kathryn path, Lake Forest IL 60045 www.hearingcentral.com

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U.S.A Hearing Aid Market Projected UNIT Forecast w/Mass Market Channels In Millions of units Market Share of Dispensers is lessened after some time **Assumes 70% of clients will buy 2 amplifiers Source: Hearing Central LLC., 1390 Kathryn path, Lake Forest IL 60045 www.hearingcentral.com

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U.S.A Hearing Aid Market Projected UNIT Forecast w/Mass Market Channels Comments on Prior Graph Current patterns will proceed where 70% of buyers pick 2 listening devices (binaural) 67% market infiltration rate by 2015 means more than 23 million listening devices Market will part into: OTC (ease/low upkeep) listening devices sold through mass advertisers/Internet/mail arrange Custom/programmable portable amplifiers (high cost) sold through customary channels Source: Hearing Central LLC., 1390 Kathryn path, Lake Forest IL 60045 www.hearingcentral.com

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U.S.A Hearing Aid Market Dollar Value of Mass Market Channels (67% of Total Market in 2015) 23,240,000 units X$125 In Millions of Dollars **Assumes 70% of clients will buy 2 portable amplifiers Source: Hearing Central LLC., 1390 Kathryn path, Lake Forest IL 60045 www.hearingcentral.com

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U.S.A Hearing Aid Market Dollar Value of Mass Market Channels Comments on Prior Graph In the following 10 years, the development rate in portable amplifier deals will quicken Mass advertisers and other productive channels (Internet and mail request) can hope to take part in a 5 Billion dollar showcase by 2015 Source: Hearing Central LLC., 1390 Kathryn path, Lake Forest IL 60045 www.hearingcentral.com

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U.S.A Hearing Aid Market Requirements for Entry Customer Education They needn't bother with a remedy They don't have to visit a gadget or MD/ENT No Medicare or Medicaid repayment (aside from VA) Hearing Aid Requirements Need adequate show "rack space" (site or store) Must

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