Part 16 Consumer Decision Making and Beyond

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Copyright 2007 by Prentice Hall. Section Outline. Levels of Consumer Decision MakingModels of Consumer Decision MakingConsumer Gifting BehaviorRelationship Marketing. Copyright 2007 by Prentice Hall. Levels of Consumer Decision Making. Broad Problem SolvingA parcel of data neededMust set up an arrangement of criteria for evaluationLimited Problem SolvingCriteria for assessment establishedFine tu

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