Part 10 JUDGMENT AND DECISION MAKING: HIGH CONSUMER EFFORT

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A General Model of Consumer Problem Solving. . . . . . . . . Issue Recognition. Look for Information. Assessment of Alternatives . Decision. Buy. Postpurchase Use and Reevaluation. . . . . . . Section Overview. JudgmentThought-based (psychological) choice makingFour sorts of choice processesFeeling-based (full of feeling) choice makingDecisions when correlation of choices is

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