OACB MR/DD Meeting 2007

Presentation Transcript

OACB MR/DD Conference 2007 Bill Balderaz Webbed Marketing www.webbedmarketing.com

Mentos and Diet Coke Thunder!

Sony Style

Agenda What is Online Buzz? Why Should I Care? Notoriety Management Your Word Of Mouth Q&A

Web Results

What is Online Buzz? Whenever customers and influencers make or disseminate content about a brand or association for utilization by different shoppers by means of online media

Why Should I Care?

Why Should I Care? Buyers Make Decisions Based on Buzz "A shrewd man gains from his experience a savvy man gains from the experience of others" As numerous as 2/3 of all buy are impacted by WOM 15% of all discussions include an item or administration 40% of each WOM cooperation incorporates communication about another media

All Marketing Is Search Marketing About 60% of online customers begin with hunt; 40% of customers begin by writing a URL or organization name into a web crawler 26% of all returned results are shopper created content Google is demonstrating an inclination to CGM

Customers Define Your Image In 1917 George Smith composed: "The best is what the open decides is ideal."

We Can't Keep Up Youtube.com is the new TV arrange, podcasts are the new radio, and websites are the new daily papers The blogosphere duplicates like clockwork Technorati it following 70+ million web journals

Netsmart Technologies

Netsmart Technology

Crossover Factor Bloggers blog about the news The news gives an account of web journals

Crossover Factor

Reputation Management

Online Buzz is about getting the online media and buyers speaking with an association's group of onlookers.

What are individuals discussing… MR/DD County Boards

Sites Linking

Blog Search 300 blog entries

Wikipedia

Wikipedia

Google Trends

Digg

Google News

Blogs

MySpace

Newswires

YouTube

Mentos and Diet Coke All Grown Up

Q&A