November , 2008

Presentation Transcript

5 Steps to Mastering Google AdWords Campaigns Ophir Cohen, CEO Compucall Web Marketing Ltd. oc@ophircohen.com +972-3-6447172 Web: http://www.Compucall-USA.com Blog: http://www.OphirCohen.com November , 2008

5 STEPS TO MASTERING YOUR GOOGLE ADWORDS CAMPAIGN Compose a triumphant procedure Create a Structured Campaign  Carefully Select your Keywords Monitor & Optimize Quality Score Optimize CPA (Cost Per Acquisition)

STEP 1: COMPOSE A WINNING STRATEGY – CAMPAIGN CYCLE Define your battle KPI's Set your KPI's benchmark and characterize objectives. Make an estimation stage (Web Analytics) Create your battle Optimize your crusade

Unique Email Address & Password Billing Information Account Preferences Master Account You can (for the most part) have up to 25 Ad Campaigns Campaign A Campaign B Start & end dates Daily spending Google Network inclination Language and area focusing on Start & end dates Daily spending Google Network inclination Language and area focusing on Recommended to have up to 100 Ad Groups Ad Group 2 Ad Group 1 Ad Group 1 10's of Keywords at least 3 Text Ads Bids 10's of Keywords at least 3 Text Ads Bids 10's of Keywords at least 3 Text Ads Bids STEP 2: CREATE A STRUCTURED CAMPAIGN 

STEP 2: CREATE A STRUCTURED CAMPAIGN  Use the Google AdWords Editor Use Geo-Targeting in the design Use Small and Targeted Ad Groups Test diverse Creative and Landing Pages Search Vs. Content Vs. Situation Targeting Text Ads Vs. Show

STEP 3: KEYWORD RESEARCH & ANALYSIS Expand your Keywords list (Google apparatus, watchword change, word tracker, catchphrase revelation, watchword spy, spy.fu and others) Utilize coordinating (wide, correct, express, negative) Long Tail.. Long tail.. long Tale.. Lung tail.. .. ז� ב ארוך larga cola..

STEP 3: CAREFULLY SELECT YOUR KEYWORDS https://adwords.google.com/select/KeywordToolExternal

STEP 4: MONITOR & OPTIMIZE QUALITY SCORE " Quality Score is a dynamic variable doled out to each of your watchwords. It's computed utilizing an assortment of variables and measures how applicable your catchphrase is to your advertisement message and to a client's hunt inquiry."

STEP 4: QUALITY SCORE EXAMPLES

STEP 4: QUALITY SCORE TIPS Use the watchword on the promotion title and depiction Utilize dynamic catchphrase inclusion {KeyWord: My default Ad text} Repeat the catchphrases on your points of arrival Optimize your presentation page (case: WebSite Optimizer)

STEP 5: OPTIMIZE YOUR CPA = Cost per Acquisition CPA = Total Cost per Goal (can be deal, download, lead and so on.) CPA is affected by: Cost per Click Conversion Rate Define Max CPA Optimize Campaign to meet your objectives

STEP 5: OPTIMIZE YOUR CPA - THE CPA SENSITIVITY MODEL Target CPA: $50 - $70

Thanks for your Time! Download Goodies at: http://www.OphirCohen.com/treats Ophir Cohen – CEO Compucall Web Marketing oc@ophircohen.com +972-3-6447172 Web: http://www.Compucall-USA.com Blog: http://www.OphirCohen.com