Nearby Hunt: Past the Nuts and bolts

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Nearby Search: Beyond the Basics Matt McGee, SEO Manager Marchex SearchFest 2007, Portland March 7, 2007

About Me Matt McGee Son, sibling, neighbor, and spouse of entrepreneurs to whom neighborhood seek matters Web improvement since 1995 SEO/SEM since 2000 Marchex, SEO Manager http://www.marchex.com/Small Business SEM http://www.smallbusinesssem.com/© Matt McGee, 2007.

Overview The Basics Just so we're all in agreement… Beyond the Basics 4 tips to make your pages more "nearby" Geo-focused on advertisements Local pursuit publicizing Local Search 2.0 What happened on January 29, 2007… © Matt McGee, 2007.

Local Search: The Basics

Local Search: The Basics Local Search Marketing Address on each page. Submit to Google Local Business Center. http://www.google.com/neighborhood/include/businessCenter 3. Submit to Yahoo! Neighborhood Listings Center. http://listings.local.yahoo.com/4. Submit to MSN Local. http://webapp.localeze.com/bizreg/add.aspx © Matt McGee, 2007.

Local Search: The Basics Local Search Marketing (cont.) 5. Include/Fix postings at real business databases infoUSA: http://list.infousa.com/dbupdate.htm Acxiom: http://bcb.acxiom.com/start.pl Amacai: http://www.localeze.com/oversee 6. PPC: Bid on nearby watchwords ("Portland dental specialist") © Matt McGee, 2007.

Local Search: The Basics You Can Do Better! © Matt McGee, 2007.

Local Search: Beyond the Basics

Local Search: Beyond Basics SEO Tactics Make Your Pages "More Local" PPC Tactics You're Not Done Yet! © Matt McGee, 2007.

Local Search: Beyond Basics Make Your Pages "More Local" Physical address and LOCAL telephone number on all pages © Matt McGee, 2007.

Local Search: Beyond Basics Make Your Pages "More Local" Physical address and LOCAL telephone number on all pages Write out an "Area/Directions" page XYZ Widgets is situated in the Shadow Trails Shopping Center on fourth Avenue in the North Hills region of Happyville, Washington . Our address is 425 fourth Avenue, Suite 201, Happyville, WA , 99999. © Matt McGee, 2007.

Local Search: Beyond Basics Make Your Pages "More Local" Physical address and LOCAL telephone number on all pages Write out an "Area/Directions" page Use each geographic locator you can (ZIP, zone codes… ) XYZ Widgets is situated in the Shadow Trails Shopping Center on fourth Avenue in the North Hills range of Happyville, Washington . Our address is 425 fourth Avenue, Suite 201, Happyville, WA , 99999. © Matt McGee, 2007.

Local Search: Beyond Basics Make Your Pages "More Local" Physical address and LOCAL telephone number on all pages Write out an "Area/Directions" page Use each geographic locator you can (ZIP, zone codes… ) Use them in <TITLE>, grapple content (inside and inbound) XYZ Widgets is situated in the Shadow Trails Shopping Center on fourth Avenue in the North Hills region of Happyville, Washington . Our address is 425 fourth Avenue, Suite 201, Happyville, WA , 99999. © Matt McGee, 2007.

Local Search: Beyond Basics SEO Tactics Make Your Pages "More Local" PPC Tactics Geo-target promotions Advertise on nearby web indexes You're Not Done Yet! © Matt McGee, 2007.

Local Search: Beyond Basics Geo-target Ads indicated in view of area Google, Yahoo, and MSN bolster this © Matt McGee, 2007.

Local Search: Beyond Basics Advertise on Local Search Engines Not much movement, however extremely focused on Google, Yahoo, and MSN bolster this © Matt McGee, 2007.

Local Search: Beyond Basics SEO Tactics Make Your Pages "More Local" PPC Tactics Geo-target promotions Advertise on nearby web crawlers You're Not Done Yet! IYP postings and promoting (Superpages.com, YellowPages.com, and so forth.) Local Directory/Review destinations (CitySearch, Yelp, and so on.) © Matt McGee, 2007.

Local Search: Beyond Basics You're Not Done Yet! Include/Fix Listings @ Internet Yellow Pages • 10-15% of nearby hunt share • supply information to Google, Yahoo!, others Encourage User Reviews • searchers depend on them • calculations likely think of them as • CitySearch.com, Yelp.com, and so on © Matt McGee, 2007.

Local Search 2.0: January 29, 2007

Local Search 2.0 © Matt McGee, 2007.

Local Search 2.0 What It Means to You Google Maps activity up 26% in February Proves estimation of: Accurate business information Directory/IYP postings Directions User Reviews Local Search Optimization © Matt McGee, 2007.

Local Search: Beyond the Basics Thank You! Matt McGee mmcgee@marchex.com http://www.marchex.com/http://www.smallbusinesssem.com/© Matt McGee, 2007.