Media Utilization

Presentation Transcript

Media Consumption

Media Consumption "The time European buyers spend online has, surprisingly, surpassed the hours they dedicate to daily papers and magazines, a study revealed" ( Financial Times, 10.06.06).

Media Consumption Personalized: RSS channels and online memberships permit people to specifically tailor what news and data will be conveyed to them and from which sources.

Media Consumption Editorialized: With web journals, everybody and his sibling can be a self-announced "power" on a subject. Sites are basically uncensored, open, on the web, individual diaries.

Media Consumption

Media Consumption Accessorized: With the option of sound/video cuts, remarking and discussions, added to customary highly contrasting words on a page, stories, articles and publications get to be launchpads for intelligent engagement, not only uneven monolog.

Media Consumption Portable: With the universality of iPods, PDAs, tablets, telephones that can deal with various organizations, media-shoppers are not confined to devouring media on the terms of the media supplier.

Media Consumption Active versus Latent: Media buyers must feel that they have an impact on the substance.

Media Consumption Experience versus Content: Postmodern media customers are searching for an ordeal, not simply content.

Media Consumption We recall … 10 percent of what we read 20 percent of what we hear 30 percent of what we see 40 percent of what we do 100 percent of what we feel

Media Challenges Authority: Who can be trusted? Who's privilege? Who's off-base? What's their plan?

Media Challenges "Shopper imperviousness to showcasing is at an unsurpassed high. Among the most striking of the overview's discoveries is that buyer confide in promoting has dove 41 percent in the course of recent years, and 59 percent of those surveyed say they doubt advertisements; just 10 percent say they really trust promotions" ( Media magazine, August 2005).

Media Challenges Triviality: With expanding content accessible, some substance turns out to be definitely degraded. What does this do to the gospel in a situation in which all perspectives are viewed as equivalent?

Media Challenges "We have remade the Tower of Babel, and it is a TV reception apparatus: a thousand voices delivering a day by day satire of popular government, in which everybody's sentiment is managed square with weight paying little heed to substance or legitimacy" (Ted Koppel, address at Catholic University of America beginning in 1994).

Media Challenges Information Overload: Although data is expanding, is insight expanding? This is the place a scriptural perspective can illuminate the present media environment—giving data as well as prophetic insight.

Media Challenges "A weekday release of the New York Times contains more data than the normal individual was probably going to go over in a lifetime in seventeenth-century England" (Richard Saul Wurman, Information Anxiety, 1989).

Media Challenges A 1987 report evaluated that all the more new data has been created inside the most recent 30 years than in the last 5,000 ( Information Skills for an Information Society: A Review of Research ).