Key methodologies of Advocacy

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Key methodologies of Advocacy N. Assifi UNFPA/CST, Bangkok

Key support approaches Involving pioneers Building organization Mobilizing the group bunches Capacity building Working with broad communications

Involving pioneers Leaders allude to the individuals who are to a great degree powerful in encouraging changes in national issues of populace and regenerative wellbeing. Law makers : Those who make laws Policy makers : Those who settle on strategies Decision creators: Those who execute approaches

How to achieve pioneers Formal settings… .Meetings, classes, gatherings, and so forth. Casual settings...Public social occasions, celebrations, brandish occasions, at home, and so on. Specifically… … .. Meetings, letter, media, and so forth Indirectly… … Through their associates, companions, life partner, and so on

Building Partnerships Coexistence Communication Partnerships are shaped by gatherings of people that consolidate meaning to achieve a typical reason . Participation Coordination Collaboration

Working in association Advantages Enlarges the of bolster Provides security for support endeavors Magnifies existing assets Increase budgetary and automatic assets Enhances the believability and impact of promotion endeavors Help grow new authority Assists in individual and hierarchical systems administration

Working in association Disadvantages Distracts from other work May require to trade off your position Views of bigger association may impact the perspective of others Individual individuals may not get kudos for their work If organization separates it might hurt all individuals' backing endeavors

Building viable association Key things to ask yourself before drawing nearer potential accomplices Who ought to constitute the association? Who ought to lead the organization? In what capacity will assets be represented? How enormous ought to be the association? Would it be advisable for it to be restricted to the national level or different levels ought to be required also?

Mobilizing people group bunches Purpose To draw consideration of the pioneers to key populace and RH issues and to urge them to make a move Provide input on group needs and sentiments Help organizers to gather information, tributes and other data in support of a given issue Disseminate data among open and make open support for a given issue

How to compose and activate group bunches? Including people group pioneers, compelling and religious pioneers Identifying key existing group bunches Identifying existing group channels for data scattering Organizing the gathering (distinguish aggregate individuals, amass pioneer, terms of reference) Mobilizing the gathering through town gatherings, assemble discourses, society and conventional media, live stimulation and so on

Capacity Building Capacity building methodology is utilized to: Leadership improvement Expanding system of promoters Maintaining abnormal state of learning and aptitudes Keeping up with new patterns and new difficulties

Requirements for a backer Academic Background and abilities Academic foundation and involvement in correspondence Work involvement in populace, wellbeing, RH, FP and so forth. Involvement in gathering association/assembly Ability/aptitudes in broad daylight talking and gathering assistance Ability/abilities in discourse composing, composing articles and so on. Involvement in working with (media relations) Orientation on research, capacity to make an interpretation of research-based data to backing messages

Requirements for a promoter Personal Qualities Articulate, great audience, great communicator Interested to work with individuals at various levels Willingness to be prepared and open for further proficient development Committed to the program

Reasons for Dealing with Media Working with broad communications Enhance perceivability of your program or potentially association (name acknowledgment) Inform the chiefs and the general population about your exercises Stimulate exchange on issues you are advancing

Dealing with Media… (cont'd) Generate open support for your exercises and association Increase gathering pledges ( sponsorship ) or enrollment or supporters to your cause

Promote a Good Media Coverage Invest in building media contacts (Roster) Keep up with media patterns, procedures and advancements Facilitate columnists' entrance to applicable data and information Treat writers and other media experts with deference.

Promote Good media… 5. Be guided by the "Five Fs" of media relations: Fast, Factual, Frank, Fair and Friendly 6. Build up a channel of standard correspondence with media guardians 7. Thank and remunerate meriting columnists and other media experts through honors and different inspirations. 8. Build up a media system

Develop a Media Strategy Two Critical Elements: Your message Briefly tell writers what your association remains for and does: Central message Ensure everybody in your association has a similar message: Consistency

Media Strategy… (cont'd) Audience and fitting media Identify the data needs of target crowd Identify media they utilize – and trust Determine for what reason you need to contact them: To invigorate dialog To advise them on new issues To instruct them on qualities To help them shape assessments Choose your media in like manner in light of above

Printed media Tends to be a first class medium Radio Tends to be a medium for an extremely expansive group of onlookers Remains in spots where TV has arrived Television Tends to be a medium for excitement Appropriate to achieve compelling individuals, government officials & arrangement creators Appropriate for data spread, e.g. news, interviews Entertainment work however helpful for data scattering Media Strategy… (cont'd) Audience and suitable media