Key Making arrangements for Web Innovation

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Components that make an effective extranet. Charge News Network contextual investigation ... Show =

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´╗┐Key Planning for Web Technology David Strom david@strom.com Port Washington, NY, USA +1 516 944 3407

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Agenda Intranets and extranets Guide to push advances Managing your site Introduction to eCommerce Caracas 4/98 (c) 1998 David Strom, Inc.

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Topic 1: Intranets and extranets Intranets wherever Distinguishing qualities Factors that make an effective extranet Tax News Network contextual analysis Caracas 4/98 (c) 1998 David Strom, Inc.

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Intranets wherever Role of Lotus Notes How to pick the right items Other innovations required Decision focuses on your first Intranet How to deal with the move Caracas 4/98 (c) 1998 David Strom, Inc.

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Intranets wherever Mentioned several times in exchange bars Now a "section" in most exchange mags Weekly meetings Fedex illustration getting tedious Caracas 4/98 (c) 1998 David Strom, Inc.

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Some definitions Internet devices among family Internet in a container Non-open site for one partnership Joy, concern, and sheer dread Caracas 4/98 (c) 1998 David Strom, Inc.

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How Intranets advantage enterprises Quick to send and gather Easy to blend and match segments Promote numerous to-one interchanges Enhance work processes Fit in on both back end (information store) and front end (question) Caracas 4/98 (c) 1998 David Strom, Inc.

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Differences amongst Intranet and the Internet Internal get to prime reason Uses same advancements however for various reasons Manage work process and examinations, not simply boards Group and venture concentrate, instead of on the individual Caracas 4/98 (c) 1998 David Strom, Inc.

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Differences amongst Intranets and extranets I: control desktop and modules E: speak with clients I: got bunches of data transfer capacity to smolder E: better reach and impact I: mailing records and bulletin allegory E: TV channels Caracas 4/98 (c) 1998 David Strom, Inc.

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Is Notes an Intranet spoiler or promoter? (+) Domino a decent approach to give inbound web get to (+) An approach to sort out your web nearness (- ) Its own universe still (- ) SMTP mail passages just of late not too bad quality Caracas 4/98 (c) 1998 David Strom, Inc.

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How to pick the right items First, pick your OS stage Then, decide how you will make content Finally, where is your information and by what means will you get to it? Caracas 4/98 (c) 1998 David Strom, Inc.

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Picking the right Intranet stage Ease of setup/design Functionality of OS Integration into existing record/print administrations Scalability Caracas 4/98 (c) 1998 David Strom, Inc.

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Availability of outsider instruments Content creation devices stink 16 bit versus 32 bit Play make up for lost time w/new HTML labels: even Netscape Gold! WSYIWIG isn't generally attractive Graphic editors required exceptionally talented administrators Caracas 4/98 (c) 1998 David Strom, Inc.

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Where is your information? Front end: what are your clients alright with? (Windows!) Back end: where does the information live and flourish? Framework: what associates them? Caracas 4/98 (c) 1998 David Strom, Inc.

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Information conveyance devices fair Not everybody is arranged Remote get to in any case extreme Mail replication issues Dealing with dial-up parameters IP not on each desktop Gateways are still an awful word Caracas 4/98 (c) 1998 David Strom, Inc.

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Choices for conveying undertaking IP Every desktop, switch, server Only on NetWare servers (IP portals) Migrate to NT servers What about SNA? Caracas 4/98 (c) 1998 David Strom, Inc.

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"IP everywhere" issues Deploy DHCP Standardize on applications (mail, web, news) Or purchase a suite Caracas 4/98 (c) 1998 David Strom, Inc.

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SNA IP issues TN3270 Or inside web programs (Simware, Attachmate) Moving data out of the host through HTML by means of SQL Caracas 4/98 (c) 1998 David Strom, Inc.

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Other Intranet advances Web servers, obviously Graphics supervisor Link checkers Tracking guests Search devices Animation apparatuses Caracas 4/98 (c) 1998 David Strom, Inc.

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Recommendations NT: WebSite, IIS web servers Unix: Netscape web server WebTrends for following visits Verity's Topic for hunting Hold off on liveliness down the length of you can Caracas 4/98 (c) 1998 David Strom, Inc.

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Decision focuses on your first Intranet What is your motivation? Who is in charge of substance? In what capacity will servers be regulated? How would they scale? Caracas 4/98 (c) 1998 David Strom, Inc.

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How to deal with the move IP arrangement Open frameworks skill Role of IS administration Caracas 4/98 (c) 1998 David Strom, Inc.

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What is your open frameworks aptitude? The amount Unix? Does your email run SMTP? Where is your information put away? The amount HTML? Caracas 4/98 (c) 1998 David Strom, Inc.

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Who leads the pack? IS Non-IS Technical versus political choices Caracas 4/98 (c) 1998 David Strom, Inc.

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For more data My own Intranet Information Page: www.strom.com/pubwork/intranet.html Caracas 4/98 (c) 1998 David Strom, Inc.

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Factors that make a fruitful extranet Audience Purpose Design Community Architecture decisions Caracas 4/98 (c) 1998 David Strom, Inc.

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Know your gathering of people Executives, center administration, staff? How well do you know these individuals? Proposed for your clients? New prospects? Caracas 4/98 (c) 1998 David Strom, Inc.

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Understand your motivation Increase deals Increase perceivability Communicate with customers Enhance customer connections Caracas 4/98 (c) 1998 David Strom, Inc.

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Consider these plan focuses Keep the client as a main priority at all times! Straightforward entry Minimum of disorder, unnecessary design, menus Site maps promptly accessible Browser rendition, module bolster Wide or slender, profound or shallow substance Membership or free Caracas 4/98 (c) 1998 David Strom, Inc.

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Members-just get to Restrict to clients, staff, administration Keep contenders from downloading your client document Maintain client protection Caracas 4/98 (c) 1998 David Strom, Inc.

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Create layers of data Different individuals need to know distinctive things Makes discovering things basic Match client with suitable substance Caracas 4/98 (c) 1998 David Strom, Inc.

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Create a feeling of group Send email to bunch occasionally Inform clients of new substance on location Take the right manner of speaking in correspondences and substance Maintain discourse gatherings to connect with client support Caracas 4/98 (c) 1998 David Strom, Inc.

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Examine your site from the end-client point of view Can I truly discover the solutions for my inquiries? Do I lose all sense of direction in web space? Will I effortlessly seek the site? Is the level of detail intriguing and educational? Will I return to the site tomorrow? Caracas 4/98 (c) 1998 David Strom, Inc.

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Integrate any back end frameworks Do you as of now have databases to distribute? Where do you keep up your client records? Where do you keep up your substance? Caracas 4/98 (c) 1998 David Strom, Inc.

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Choose the right way Buy a turnkey framework Build in-house starting with no outside help Leverage existing IT foundation Caracas 4/98 (c) 1998 David Strom, Inc.

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Turnkey items Document administration frameworks PC DOCS www.pcdocs.com Notes-based additional items Domino www.lotus.com Intranet programming Livelink www.opentext.com Intranetics www.intranetics.com Caracas 4/98 (c) 1998 David Strom, Inc.

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Turnkey item issues Expensive (US$50,000+) Not simple to tweak Don't generally work for your application Not generally simple to utilize and setup Read my own particular surveys at www.strom.com/pubwork/cworld.html Caracas 4/98 (c) 1998 David Strom, Inc.

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Example of extranet done right Coopers and Lybrand Tax News Network www.taxnews.com article: www.datamation.com/PlugIn/issues/1997/november/11extra.html Caracas 4/98 (c) 1998 David Strom, Inc.

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Tax News Network Audience: corporate expense experts Membership and staff areas Public access to little bit of site Caracas 4/98 (c) 1998 David Strom, Inc.

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TNN charge structure Public site is constantly free Members get first month for nothing Different expense affiliation individuals get rebates Caracas 4/98 (c) 1998 David Strom, Inc.

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TNN content structure Leverages existing Notes and Informix databases Replication and confirmation taken from existing IT applications Staff creators records as they did before the extranet Builds upon prior DOS-based BBS frameworks Caracas 4/98 (c) 1998 David Strom, Inc.

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Questions? Caracas 4/98 (c) 1998 David Strom, Inc.

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Topic 2: A manual for push innovations Who's left Understanding the distributed procedure Notable items Microsoft, Netscape Email is the reply, now what is the issue? Caracas 4/98 (c) 1998 David Strom, Inc.

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My present encounters with push advances Used a few push advances since day 1 (11/96) to distribute my own pamphlet Have uninstalled the greater part of them Write and alter professionally Push CEO test: all selected email Caracas 4/98 (c) 1998 David Strom, Inc.

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Who's out Ifusion Intermind Traveling Software Individual, Inc. Any disconnected program - recall that them? Caracas 4/98 (c) 1998 David Strom, Inc.

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Impact of push on your system Bandwidth Budget Biology Caracas 4/98 (c) 1998 David Strom, Inc.

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Bandwidth Need sellers' intermediary servers to truly send push broadly PointCast Caching Manager, BackWeb server, and so forth. Generally 20-30% of your transmission capacity leaves! Caracas 4/98 (c) 1998 David Strom, Inc.

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Budget: push is expensive Most items begin at US$10k, and up for distributers Microsoft, Netscape are "free" for customers however then you need to design and setup every one of your programs "Client VAT" - the more famous, the more they cost Maintenance/support can cost +15

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