Intranet 2.0: From Idea to Dispatch

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Intranet 2.0: From Concept to Launch. Displayed by Tracie Gildehaus Director of Portal and Business Applications About Scottrade. Established in 1980 Online rebate business Home of the $7 exchange 385 neighborhood office workplaces across the nation

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Intranet 2.0: From Concept to Launch Presented by Tracie Gildehaus Director of Portal & Business Applications

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About Scottrade Founded in 1980 Online markdown financier Home of the $7 exchange 385 nearby office workplaces across the country Headquartered in St. Louis, Missouri Scottrade Center Visit us at

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The essentials of propelling an intranet Understanding the business Knowing your way of life Achieving early client reception

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Understanding your business Research: Know the business How does your intranet fit into your association? Direct an intranet "wellbeing check" Define framework confinements, imperatives or conditions Analyze the "crevices" Measure its potential – this will be your business case and ROI Define your intranet methodology What are your objectives? Do your objectives adjust to business key destinations? Endeavor 2.0 Understand which 2.0 components will upgrade the business; it's a craze without a system

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Understanding your business Product Selection You need an item and plan that make your organization more proficient and powerful Portal guiding council Partner with IT and business examiners Create an item scorecard Vendor Employee Develop a Value/Level of Ease Matrix in light of item "out-of-the-case" usefulness

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Product scorecard

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Level of straightforwardness network Determine: Low-hanging natural product (low esteem, high simplicity) Quick wins (high esteem, high straightforwardness) Big hitters (high esteem, low simplicity) Money sinks (low esteem, low simplicity)

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Knowing your way of life Who is your intended interest group? Direct meetings, day-in-the life situations How "Web shrewd" would they say they are truly? Gen Y versus Boomers Diffusion of development How does your association handle change? Target "slow pokes" and early adopters Communication and preparing Deployment: full dinner or chomp estimated pieces?

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Achieving early client selection Collaboration improves an item and decreases cost Build it together and they will come! Lead "peering sessions" Design in stages: card sorting, ease of use, models User Acceptance Testing - Gut check!

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Create reception and correspondence systems Brand your new item Communicate the advantages and esteem Create a "snare" and construct suspicion (WIIFM) – "What's in it for me?" "Life made simple" Be intelligent and new! Motion picture trailers Virtual stroll through

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Out with the old…

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In with the new!

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In with the new!

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Deployment Strategy Have a solid preparing and correspondence technique Rally the slouches! To gage client reception and potential bugs: Run parallel intranets Conduct an arranged blackout

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Best Practices Understand the business Know your way of life Achieve early client selection Get "loafers" on board EARLY!

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Wrap up Great references: Web 2.0 – Wikinomics by Don Tapscot Web destinations/websites: Yahoo and Google client encounter online journals (Google it… ) Jakob Nielsen -