Internet searcher Promoting

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Hunt Marketing yields the most minimal expense per lead for your business! ... Whenever PPC and natural postings share a query output page you can expect: ...

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Internet searcher Marketing Learn How to Make Your Web Site Generate New Customers

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Why Should I Market My Business Online? Percent of pursuits finished with goal to purchase: Of all neighborhood seeks: 8 out of 10 will call or visit a store 6 out of 10 will make a buy © Copyright 2009 Network Solutions. All rights saved.

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Why Should I Market My Business Online? Most noteworthy ROI contrasted with other advertising techniques Your site can bring you new leads 24 hours a day! Taken a toll for each lead Search Marketing yields the most minimal cost per lead for your business! Lead cost can stumble with customary promoting techniques Source: Piper Jaffray & Co. © Copyright 2009 Network Solutions. All rights saved.

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Your Search Marketing Strategy Build Content - SEO Identify gainful catchphrases Create content pages around those watchwords Build Backlinks - SEO Use gatherings, web journals, catalogs, articles Launch Your Pay-Per-Click Campaign Google® and Yahoo!® are the significant players Set up, break down, change, rehash Analyze Results Monitor natural postings and SEO exercises Watch PPC advertisements day by day and pattern key measurements Repeat Search Engine Marketing is a continuous procedure © Copyright 2009 Network Solutions. All rights saved.

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Build Content – First Identify Profitable Keywords Learning from the Yellow Pages Do you promote in the Yellow Pages? Why? http://www.istockphoto.com/file_closeup/secluded articles/5837723-telephone book.php?id=5837723 © Copyright 2009 Network Solutions. All rights saved.

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Build Content - Identify Profitable Keywords Research Phase Getting Better! Catchphrases: Dentist Office Shopping Phase Getting Better! Watchwords: Dentist Office in Fairfax, VA Buying Phase BEST! Watchwords: Cosmetic Dentist in Fairfax, VA © Copyright 2009 Network Solutions. All rights held.

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Build Content – Key On-Page Elements Title Tag – imperative for positioning Description Tag – constrain a client to click Keyword Tag – incorrect spellings, important words Headline – tell the client what the page is about Alt Text – portray pictures Body Copy – 250 words or more Links – content is best Pretty versus Keen: Which one wins? © Copyright 2009 Network Solutions. All rights held.

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Building Backlinks for SEO Link Your Web Site Link Links Provide Testimonials More Testimonials = Higher Ranking Therefore Links Provide Higher Rankings! © Copyright 2009 Network Solutions. All rights held.

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Building Backlinks – How Do You Get Them? 1 2 3 Ask for Them Directories Press Releases 4 5 Articles Web 2.0 © Copyright 2009 Network Solutions. All rights saved.

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Pay-Per-Click – An Important Part of Your Strategy! Whenever PPC and natural postings share a query output page you can expect: 45% expansion in "invitation to take action" taken 45% increment in requests 43% more site hits 40% more guests 38% additional time spent nearby Source: iCrossing, Search Synergy Natural and Paid Search Symbiosis, March 2007 © Copyright 2009 Network Solutions. All rights saved.

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Benefits of Pay-Per-Click Advertising Targeted publicizing You just pay when individuals visit Immediate results Tracking of speculation return Improved client encounter You control your expenses © Copyright 2009 Network Solutions. All rights saved.

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Track Activities That Lead to New Customers Google Analytics - free: http://Analytics.Google.com Who's Calling®? GotVMail® Network Solutions ® Reporting Platform See which catchphrases work best Keep tabs on your spending Track any changes – even telephone calls! You can track the majority of your advertising – on the web and disconnected © Copyright 2009 Network Solutions. All rights saved.

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Repeat the Process! At this moment, there are scores of Web locales being manufactured that will contend straightforwardly with you. It is safe to say that you are prepared for them? © Copyright 2009 Network Solutions. All rights held.

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