Imagining Technology: Images in Google and Yahoo News Aggregators Dr. Cindy Royal Assistant Professor Virginia Commonwealth University School of Mass CommunicationsSlide 2
Abstract 24% of Internet clients have scanned the Internet for news, photos or recordings that other media outlets have chosen not to distribute or communicate. 67% of the grown-up American populace goes web based, including 68% of men and 66% of ladies with ladies marginally dwarfing men in the Internet populace since they make up a more noteworthy share of the general U.S. populace. Contrasts exist in the nature of one's utilization in light of sexual orientation. Men are more inspired by innovation and more technically knowledgeable than ladies. With such critical contrasts in the nature of ones utilization of innovation being dictated by sexual orientation, it is vital to comprehend the social and social explanations behind such various examples. Pictures in online media can impact how we envision our parts in the public eye. This study breaks down the encircling of pictures speaking to innovation on two prevalent news aggregators, Google News and Yahoo News. *Pew Internet and American Life Project StudiesSlide 3
Literature Review Framing - " Frames are sorting out rule that are socially shared and constant after some time, that work typically to seriously structure the social world." (Reese, 2001) When utilized by the media as a part of setting the setting of a story, encircling can advance certain qualities and demoralize others. Women's activist Media - representations of ladies in media, ladies' magazines, ladies' utilization of phone and TV, talks of the private circle Cyberfeminism - "a lady focused viewpoint that promoters ladies' utilization of new data and interchanges innovation for strengthening." (Millar, 1998)Slide 4
Method Visited Google and Yahoo News destinations every day for 15 continuous days from January 18 – February 1, 2006 An aggregate of 513 pictures gathered; 273 pictures were examined for Google and 240 for Yahoo Sites were gone by at 8am every morning to recreate the review propensities for a client surfing for news at a young hour in the day On the Google site, the news class Science/Technology was gone to. On the Yahoo site, the Technology class was gone by. The pages were spared in pdf organize and later printed out keeping in mind the end goal to play out the investigation Coded site, primary character, no. of individuals, sexual orientation, and utilization Second coder utilized on test, understanding 90% or better on every variable Data imported to SPSS for outline and investigationSlide 7
Hypotheses tried H1: Images of lifeless articles are utilized more as often as possible than people on both web search tools to speak to innovation, consequently showing the bodiless way of society's perspective of innovation. H2: Of the pictures of lifeless articles, corporate logos will speak to a noteworthy rate. This will show the force of corporate nearness in media representations of innovation. H3: Images of people are utilized more regularly than gatherings along these lines romanticizing the possibility of the solitary innovator or developer on the mechanical boondocks. H4: Images of men are prevalent in speaking to Technology in this manner speaking to the male strength of the innovation field. H5 : While people will probably be utilized to delineate innovation, men will probably be appeared as people than ladies. H6 : Men will probably be portrayed as innovation administrators or utilizing innovation; ladies more inclined to be viewed as articles, not drawing in with innovation.Slide 13
Conclusions Symbolic destruction (Tuchman) is still important in media pictures, especially as to innovation scope Women depicted less regularly and with various utilization designs than men in pictures portraying innovation Inanimate articles and corporate logos are frequently used to speak to innovation, even as the Internet turns out to be to a greater degree a correspondences medium Further examination ought to incorporate proceeded with research on the ways that pictures of innovation are utilized to impact our concept of who uses it and how it is locked in (race, ethnicity, age); experimentation to decide how clients draw in with pictures.