I Blog to Vary

0
0
1836 days ago, 280 views
PowerPoint PPT Presentation
A Little Web History

Presentation Transcript

Slide 1

I Blog to Differ Chelle Honiker Yarbrough, CTC TravelWebMarketing.com 877-442-1975

Slide 2

A Little Web History & Future Web 1.0 Compuserve, AOL Web 1.5 Websites, Search Engines Web 2.0 Social Networking, Blogs, Microblogging Beyond?

Slide 3

What is a Blog? Duh. Short for Web-Log. Journal Announcement Insight Human Connection/Face to Business Interaction OPPORTUNITY

Slide 4

How a Blog Can Help Business Absolutely the most solid approach to get your data into the internet searchers, period. Web journals are the way to the landing page of Google and others by means of RSS RSS=Really Simple Syndication

Slide 5

RSS Subscriptions

Slide 6

Adding a Feed to Google

Slide 7

Google " s Home Page

Slide 8

Options for Your Own Blog Web Service (Developer Hosted) Wordpress.com Blogger (Google) Typepad Moveable Type Benefits: Quicker take off of new components, bolster

Slide 9

My Suggestion: DIY Wordpress Good Web Hosts Offer 1-Click Installation & Upgrades Shameless Plug: (gemtravelsites.com) Hosted together with site or as isolated URL Point and Click Design & Configuration

Slide 10

Deciding on Designs Branding Colors, logo & format same as site Differentiation Niche-based blog to market to certain portion Free Wordpress Design Themes http://wordpress.org/amplify/topics/Premium Wordpress Design Themes Wordpress Design Customization/Creation

Slide 11

Wordpress Advantages Open Source – Free & Innovative Thousands of Themes Thousands of Plug-Ins Small projects intended to perform particular errand inside Wordpress like: SEO, Pinging, SiteMapping, Spam Filtering, Post by Email, Google Analytics, Flickr (Photos) Integration, Adsense, labels, Bulletin Boards …

Slide 12

Setting It Up Right Posts versus Pages are " changeless " – about the creator, contact shapes, and so forth. Posts are " date delicate " – offers, new data and can be dated in past or future Decide how regularly to post. Wear " t be a copycat. Tag Everything

Slide 13

Content is King – Keywords are Queen. Smoosh Them. Wear " t compose for web crawlers – compose for individuals, however search for circumstances. Team up with everybody in office Outsource to proficient journalists http://travelwriters.com http://travelwebmarketing.com Guest Bloggers DSM " s?

Slide 14

Under the Hood 4SpaInfo.com Separately oversaw Niche Based HollandAmerica.net Integrated with Site Design Highly Successful

Slide 15

Q & A Chelle Honiker Yarbrough, CTC TravelWebMarketing.com GemTravelSites.com 877-442-1975 – Toll-Free Chelle@travelwebmarketing.com Twitter:chelleyarbrough Blog: http://mentalgaragesale.com

SPONSORS

SPONSORS

SPONSORS