Human services Marketing

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Social Traditions. ThanksgivingTypical family foodsTypical family tripsDental practicesCures for colds, influenza. What is advertising?. Trade. ConstituencyTwo or more gatherings have unsatisfied needsValue. Effective circumstances. Wellbeing projects are receptive to the needs of the population.The relationship serves the hobbies of all.Health consideration projects are produced to draw in particular sections.

Presentation Transcript

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Social insurance Marketing H Edu 4310

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Cultural Traditions Thanksgiving Typical family sustenances Typical family trips Dental practices Cures for colds, influenza

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What is promoting ?

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Exchange Constituency at least two gatherings have unsatisfied requirements Value

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Successful circumstances Health projects are receptive to the necessities of the populace. The relationship serves the interests of all. Medicinal services projects are created to draw in particular portions

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Successful circumstances Health mind projects are not intended for distinction or as a result of the most recent innovation. The promoting idea saturates the association. Human services programs assess all parts of its administrations in assessing old and planning new projects.

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Successful circumstances Health mind programs perceive the effect of value, everything the potential client must experience to profit himself of the administration, advancement, correspondence, instruction, and inspiration This is known as the advertising blend or the 4 Ps of showcasing: Product, Price, Place, and Promotion

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Evolution of promoting Product accentuation Sales approach Marketing or customer approach

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Person or gathering of individuals who have assets they need to trade or might need to trade for an advantage. Medicinal services showcase Publics Stakeholders Market

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Negative No request Latent Falling Irregular Full Overfull Unwholesome Demand

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Marketing Meeting needs and needs

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Marketing Understand the client Understand the opposition Coordinate organization assets Long-term center Profitability

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Corporate needs 1. Development versus union

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Growth... Items Existing new existing new Market Penetration Product Development Markets Diversification or Total advancement Market Development New existing

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Consolidation Divestment Pruning Retrenchment Harvesting

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Corporate needs 2. Deciding procedure Market development rate Relative piece of the overall industry

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An illustration… . Business Strength High Med Low Premium Selective Protect refocus High Market Attractiveness Restruc-ture Challenge Prime Med Opportun-istic Opportun-istic Harvest or Divest Low

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A case… . Business Strength High Med Low High Market Attractiveness Med Low

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Corporate needs 3. Examine the opposition Existing contenders New participants Threat of substitution

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Strategy and arranging Corporate objectives Identify an objective market Develop a showcasing arrangement

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Marketing arrangement Executive synopsis Situation examination Objectives and objectives Action arranges Budget Evaluation

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Some illustrations... Coca-cola Star Wars International Bloopers

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Situation Analysis: Internal Marketing particular issues Marketing assets Financial assets Human assets Senior administration bolster Political components

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SWOT Analysis S = qualities W = shortcomings O = openings T = dangers

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Questions to ask What changes and patterns are occurring? By what means will these influence us? What openings do they bring? What are the hindrances to section?

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Other thoughts… Product-based Market-based Cost-based

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Practice SWOT investigation