How Versatility will Develop

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Distinctive BlackBerry Solutions for Different Business Requirements ... BlackBerry gadgets in addition to programming for Microsoft Exchange, Lotus Domino and Novel Groupwise ...

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Slide 1

How Mobility will Evolve Holistic Mobility By reclassifying ventures better approaches for utilizing information Change as a part of industry financial matters Strategic Mobility Number of Employees, Assets/Impact to the Company By reshaping plans of action New information and clients Redefined forms Opportunistic Mobility By "activating" business operations Existing information Existing procedures 10+ years Today 3 – 10 years Time Source: Yankee Group 2006

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Three Business Cases for Mobility Pharmaceutical Insurance Financial Services Increase Revenue Top Line Public Sector Public Safety Healthcare Insurance Education Consumer Packaged Goods Retail Manufacturing Transportation Utilities Construction Bottom Line Quality Reduce Cost Improve Service Source: Yankee Group 2006

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Current Environment IT Spending Comparison Source: Forrester - 2005 Update: US Enterprise And SMB IT Spending – June 2005

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Current Environment IT Spending Trends "The proportion of new IT speculations to general spending will increment for 55% of SMBs. This distinct difference an unmistakable difference to undertakings, where just 34% of organizations will build this proportion in 2006. the general rate of IT spending plans spent on new interests in SMBs will be fundamentally the same as ventures (21% versus 20%)" Forrester - 2006 IT Spending In The SMB Sector – Apr 2006

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Current Environment IT Spending Trends "SMBs are progressively getting to be versatile. Right around 37% of SMB specialists are viewed as portable and spend more prominent than 20% of the time far from their essential workspace." Source: Yankee Group Identifies Key Wireless Preferences Within SMB Subsegments – Feb 2006

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Individual SOHO Small Medium Large BlackBerry Internet Solution Small Business Enterprise Server Hosted BlackBerry Enterprise Server Different BlackBerry Solutions for Different Business Requirements BlackBerry Internet Solution. Email, cell phone, SMS, coordinator, contacts, web program, media player, camera, removable memory in a smooth, in with no reservations one portable arrangement Small Business Enterprise Server BlackBerry gadgets in addition to programming for Microsoft Exchange, Lotus Domino and Novel Groupwise email stages. Beginning 5-15 seats with way to redesign past 15 seats BlackBerry Enterprise Server BlackBerry gadgets in addition to programming for Microsoft Exchange, Lotus Domino and Novel Groupwise email stages. Beginning 20 seats which scales to your business necessities BlackBerry Hosted Solution Service gave by ISP's

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80% 70% 68% 60% half 48% 40% 43% 39% 30% 20% 10% 0% Content for Sales constrain Field benefit Logistics Inventory representatives mechanization computerization Application Adoption Across the Enterprise Percentage of endeavors steering or conveying portable applications* The versatile enablement of corporate applications speaks to a quantum crap in abilities - IDC, 2006 *Source: Forrester Technographics 2006

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