Global Business sector Instructions 21 November 2006

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Made FOC open doors for NSW lodging/resort administrators to advance their offices for special first night couples ... Resort, Outrigger Ettalong Beach Resort, Crowne Plaza Terrigal, ...

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Slide 1

Universal Market Briefing 21 November 2006 Korea Mr. Oton Wu Regional Director, North Asia

Slide 2

Market Summary – Figures ( July 05 – June 06 ) Source: TRA, International Visitor Survey (Quarter 2006)

Slide 3

Market Summary – Key Trends in Korea

Slide 4

Market Summary – Key Trends in Korea

Slide 5

Market Trends Honeymoon section stays solid New items/locales  FIT Value-included  top to bottom/Hi-yield topic visits Sydney & Surrounds Events Activities/Adventures Golf

Slide 6

Current Market Activities Case 1: Northern Rivers (Tweed & Byron Bay) Promotion

Slide 7

Tweed & Byron Bay

Slide 8

Current Market Activities Case 2: Honeymoon Brochure with TA Created FOC open doors for NSW lodging/resort administrators to advance their offices for vacation couples The Brochure is dispersed at the biggest wedding expo in Korea, Weddex in Aug 06 upheld with visit bundles propelled by travel specialists Apart from inns in Sydney, there are inns in districts being highlighted which incorporate Peppers Fairmont Resort, Outrigger Ettalong Beach Resort, Crowne Plaza Terrigal, Lilianfels Blue Mountains Reosrt & Spa, and so on Quick reaction from administrators

Slide 9

Current Market Activities Case 3: Credit Card Promotion for FIT Developing centers with non-travel industry

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Current Market Activities Case 4: Production of FIT Guidebooks Sydney Travel Book embedded with InStyle Magazine (70,00 duplicates with May 05 Issue) 10,000 reproduced form for operators preparing and buyers by means of TA Office

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Current Market Activities Case 4: Production of FIT Guidebooks Sydney Transportation Guidebook concentrating on transportation around Sydney & Surrounds up to Tweed & Byron Bay areas with collapsed maps

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Current Market Activities Case 5: Leverage open doors for online advancements Jun–Jul 2005 FIT advancement with Korea's third biggest entry Nate.com ��  Pageview: 289,109,283 Jul 2005 Consumer amusement with Korea's internet shopping expert Wizwid.com ��  Members: 1,400,000 Mar – May 06 Sydney Royal Easter Show Promotion with Korea's #1 gateway Daum.net ��  Media Coverage: AU$161,714

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Aviation Updates Qantas Airways began Incheon-Sydney contract flight  C harter flights to Cairns and Melbourne with enormous cash infused from individual state Qantas will have sanction flights adjusting amongst Seoul and Sydney amid the pinnacle venture out season from 2 to 28 Jan 06, 3 times each week Korean Air has expanded its Brisbane administration to 5 times each week Asiana & Korean Air reported they would not give FOC tickets to famil or workshop for any NTO

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Future Market Opportunities Sydney Royal Easter Promotion Value-included offers/benefits for consideration in the item bundles ASP Famil 2007 March/April VJP – Reality TV Shooting (TBC) Media Famil – Honeymoon Focus Feb/Apr 2007

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