Financial matters of Obesity: Is New Public Policy Justified

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Financial matters of Obesity: Is New Public Policy Justified? AAEA – Food & Agricultural Marketing Section USDA – Economic Research Service Farm Foundation The Food Industry Center – University of Minnesota

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Session 1 - Overview Social, Political, Economic Context For Obesity Policy Elizabeth Johnson, Senior Advisor to the Secretary of Agriculture, USDA The Growth in Obesity and the FDA Obesity Working Group Report Tomas Philipson – FDA and University of Chicago

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Session 2 - Challenges for Economic Analysis of Obesity Policy Reconciling Economic Decision Theory with Dietary Choice Trenton G. Smith, University of California, Los Angeles Statistical Issues and Recommended Improvements in Dietary Intake Surveys Alicia L. Carriquiry, Iowa State University The Economics Analysis of Obesity Interventions Eric Finkelstein, RTI International Discussions with Food Manufacturers and Restaurant Chains on Food Product Characteristics and Labeling Mary Muth, RTI International, David Zorn, Food and Drug Administration, and Katherine Kosa, RTI International

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Session 3 – The Influence of Information Affective Health Claims for Agricultural Commodities to Today's Overweight Americans James E. Tillotson, Tufts University Do Nutritional Labels Affect Caloric Intake? Rudolfo M. Nayga, Jr., Texas A&M University and Sung-Yong Kim, Gyeongsang National University (Korea) Diet Quality and Calories Consumed: The Impact of Being Hungrier, Busier, and Eating Out Lisa Mancino, Economic Research Service, USDA Obesity and Self-Image: A Reality Check for Marketers Albert W. Tanenbaum, President, The FoodFit Company

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Session 4 – Effects of Current Food Policy twentieth Century Demand for Food and Nutrition Timothy K.M. Beatty, University of British Columbia and Jeffrey T. LaFrance, University of California, Berkeley Investing in Government Policy for Healthy Consumers and a Healthy Produce Industry Robert Guenther Vice President for Public Policy, United Fresh Fruit and Vegetable Association Economics of Nutrition Labeling in Restaurants and Other Food-Away-From Home Sources Jayachandran Variyam, Economic Research Service, USDA Participation in Food Assistance and Risk of Obesity in Women and Children: Evidence from the Panel Study of Income Dynamics Sonya Jones, University of Tennessee

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Session 5 – Leading Edge Free Market Solutions Dealing With Obesity: Free Market Approaches in Context Walt Armbruster, Managing Director, Farm Foundation Effects of Health Awareness and Nutritional Research on Industry – The Potato Sector Mac Johnson, Vice President of Marketing, U.S. Potato Board Dairy Foods and Weight Management Karen Kafer, Nutrition Communications National Dairy Council Private Sector Strategies for Stemming the Costs of Obesity Barbara Moore, President and CEO, Shape Up America

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Session 6 – Wrap-Up Session Policy and Research Challenges – Panel and Audience Jean Kinsey, The Food Industry Center, University of Minnesota Betsey Kuhn, Director, Food and Rural Economics Division, Economic Research Service, USDA Richard A. Williams, Jr., Director, Div. of Market Studies, Office of Scientific Analysis and Support, CFSAN, FDA, HHS