Exploratory study on youngsters s impression of TV commercial in urban China

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conferen\\2002\\mcs_children. 2. Chinese youngsters as shoppers. One-kid approach in urban China1-2-4, one kid spoilt by folks and grandparents290 million kids matured 14 or underneath (US populace of 60 million)Estimated that in 1999, 60 urban youngsters burned through US$6 billion and impact family buy worth US$67 billion.

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