Edge Media Presentation

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EDGE MEDIA

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Vickie Isaac, Director 26 years of showcasing background Former executive of ability organization Former chief of record organization 5 years in communicate Master " s Degree in Human Relations & Counseling Adjunct Professor showing advertising, morals, & initiative courses Meet the Principal

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Client Services Marketing Consultation Market Research Marketing Strategy Media Planning Production Services Media Purchasing Public Relations Graphic Design Display Design Web Design Internet Advertising Search Engine Optimization/Social Media Optimization Text Message/Mobile Marketing Corporate Consultation (Vickie)

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Marketing Process Needs Analysis to distinguish objectives, qualities, & shortcomings Market/Industry Research & SWOT Analysis including qualities, shortcomings, openings, timing, & development objectives Identify target markets Media Analysis for utilization of target gatherings of people, evaluating Marketing Recommendations including proper limited time components, media blend Media Purchasing Campaign Monitoring Adjustments in view of results

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Sample Market Research National research to uncover patterns and socio-realistic information Local statistical surveying to refine target demographic. Neighborhood advertise sociographic research to catch WHO potential client is and HOW to most adequately contact them with your message.

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Goals of 2006 – 2007 Marketing Strategy The motivations behind the showcasing endeavors for the 2006-2007 monetary year are as per the following: Increase general money related support for Client. Increment client base for XYZ Retail Outlet to expand income. Increment pool of qualified potential property holders. Raise neighborhood mindfulness for Client to effect gifts and volunteers.

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Goal #1 Increase Overall Contributions

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National Market Research American Households Charitable Contributions by Category Scarborough USA 2005

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National Market Research Charitable Contributions by Age Scarborough USA 2005

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National Market Research Charitable Contributions by Household Income Scarborough USA 2005

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National Market Research Charitable Contributions by Gender

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Contributions to National Christian Non-Profits U.S. Based Parachurch Organizations Percentage of grown-ups who gave to Christian non-benefits - 36% (est. 77,820,671) Mean per capita providing for parachurch non-benefits $176 * For the reason for this information, parachurch is characterized as any religious association that is not a congregation. Source: The Barna Group 2000 SAMPLES OF LARGEST PARACHURCH ORGANIZATION REVENUE Name Revenue Size Feed The Children $967,079,081 World Vision, Inc., U.S. $685,770,000 Catholic Relief Services $499,641,000 Food For The Poor, Inc. $465,677,192 King Benevolent Fund $432,402,687 Campus Crusade for Christ, Inc. $404,686,000 Christian Broadcasting Network $377,636,474 Samaritan's Purse $206,088,721 Operation Blessing International $192,844,785 Trinity Broadcasting Network $184,324,689 Source: Ministry Watch, March 2005 http://www.ministrywatch.com/mw2.1/H_Home.asp

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National Research Contributions Summary 57% of all beneficent giving in the United States is to religious and social care associations. More 40-49 year old people add to non-benefits than some other age assemble at 21%, trailed by 50-59 year olds at 19%. By joining the age cells of 40-49, 40% of all grown-ups contributing are incorporated into this class. A bigger number of females provide for altruistic associations than guys, with 52.5% of ladies broadly adding to non-benefit associations when contrasted with men, with 47.5% commitment levels. Grown-ups with a family unit pay of $50K or more record for 56% of all people adding to magnanimous associations. Around 4.5 billion dollars were added to the main ten Christian non-benefit associations in 2005.

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Phoenix/Arizona Market Research

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Arizona Market Research Who is the Donor? Source: Arizona State University, College of Public Programs, Center for Leadership & Management http://www.asu.edu/copp/charitable/res/Arizona%20Giving%20and%20Volunteering.pdf

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Phoenix Market Research Who is the Donor? Family unit Charitable Contributions by Category Scarborough USA 2005

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Arizona Market Research Donations by Category Source: Arizona State University, College of Public Programs, Center for Leadership & Management http://www.asu.edu/copp/not-for-profit/res/Arizona%20Giving%20and%20Volunteering.pdf

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Arizona Market Research Who is the Donor? Rate of Giving by Household Income Source: Arizona State University, College of Public Programs, Center for Leadership & Management http://www.asu.edu/copp/charitable/res/Arizona%20Giving%20and%20Volunteering.pdf

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Arizona Market Research Donor by Age Cell The age of the benefactor influenced the giving rate just somewhat. The 31-45 age classification had the most noteworthy rate of family giving, at 91.2 percent. Ages 18-30: 84.8% Ages 46-60: 88.0% Ages 61-70: 85.6% Ages 71 +: 83.9% Source: Arizona State University, College of Public Programs, Center for Leadership & Management http://www.asu.edu/copp/charitable/res/Arizona%20Giving%20and%20Volunteering.pdf

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Arizona Market Research Why Donors Give

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Arizona Research Donor Trends The probability of giving likewise increments with instructive fulfillment. 56.4% of individuals with not exactly a secondary school training gave at while 95.6% of those with a postgraduate degree gave. Volunteering for an association altogether impacts eagerness to contribute fiscally.

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Competitive Analysis of Arizona Public Charities by Income/Assets * Organizations that documented Form 990 inside 24 months of the 2006, May BMF discharge date SOURCE: Internal Revenue Service, Exempt Organizations Business Master File (2006, May)The Urban Institute, National Center for Charitable Statistics, http://nccsdataweb.urban.or ©2006

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Arizona Market Research Non-Profit Organizations by Type of Organization * Organizations that recorded Form 990 inside 24 months of the 2006, May BMF discharge date SOURCE: Internal Revenue Service, Exempt Organizations Business Master File (2006, May) The Urban Institute, National Center for Charitable Statistics, http://nccsdataweb.urban.org ©2006

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Arizona Research Who is the Competition? The Non-Profit Sector Arizona charities infuse about $10 billion into the Arizona economy; their finance alone is almost $3 billion Arizona philanthropies utilize a greater number of individuals than the transportation, interchanges and utilities ventures COMBINED Combining staff and volunteer hours, the Arizona not-for-profit workforce is bigger than ALL GOVERNMENT COMBINED - that is bigger than state government, all areas, all urban areas, every single government funded school joined Nearly 6 out of 10 Arizonans volunteer their opportunity to not-for-profits, averaging about 4 hours for each week Arizona's not-for-profit part is a development industry - in 2004, 1 new not-for-profit was made EVERY HOUR of the work week 60% of Arizona not-for-profits have yearly spending plans beneath $250,000 87% of Arizonans report making yearly commitments to not-for-profits Sources: The Spirit of Arizona , Tim Delaney/Arizona Community Foundation, 2003; Center for Leadership, Ethics & Public Service, 2005.

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Phoenix Research Competitive Analysis Media Spending Reports Religious and Social Care Local Advertisers Goodwill Salvation Army United Way St. Vincent de Paul Arizona Project Challenge Foundation Phoenix Rescue Mission Wish Center Organization

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Phoenix Market Research Who is the Donor? Altruistic Contributions by Household Income Scarborough USA 2005

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Phoenix Market Research Who is the Donor? Beneficent Contributions by Age Scarborough USA 2005

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Phoenix Market Research Who is the Primary Donor? Beneficent Contributions by Gender

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Phoenix Research Contributions Summary Over 87% of all Arizonans contributed a normal of 3% of their yearly pay, for a normal commitment of $1572 every year. 63% of all altruistic giving in Phoenix is to religious associations. More 31-45 year old people add to non-benefits than whatever other age assemble at 91.2% This measurement speaks to the aggregate number of donors instead of the aggregate dollar sum given. A bigger number of females provide for altruistic associations than guys, with 53.4% of ladies broadly adding to non-benefit associations when contrasted with men, with 46.6% commitment levels. Grown-ups with a family wage of $60K or more give at the most noteworthy rate, in the high 90 th percentile. There is an immediate relationship between's expanded instructive accomplishment and expanded giving. There is an immediate relationship amongst's volunteering and budgetary commitment. There is an immediate connection amongst's relationship and money related commitment. The more individual the contact, the more probability of getting a money related commitment. Target outline for giver base: Adults over the age of 31 with a four year college education or more, family unit pay of $60K or more, and added to a social or religious association.

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Phoenix Research Media Usage Habits for Donor Adults 31+, HHI $50K+, Bachelor's degree or higher, and Contributor to Social or Religious Organizations

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In Conclusion… Through a careful needs investigation and extensive research, we have a comprehension of who your client is, and how to contact them. The following bit of research is top to bottom media examination to decide how to come to the a large portion of the objective demographic in the most cost proficient way. We will make an incorporated, focused on promoting plan to augment publicizing effectiveness and increment deals leads. Edge Media gives the asset

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