Deals Preparing Recap and Test Presentation Web deals preparing: Session 4

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Participated in Fantasy sports. 2.7% 95. Got Financial data ... Sports. Show Ad Sizes. 300x600. 300x250. 728x90. 160x600. Extraordinary Advertising Sections ...

Presentation Transcript

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Deals Training Recap & Sample Presentation Internet deals preparing: Session 4 NYSBA www.borrellassociates.com

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Need the LA$R report? Email Dick Novik – dnovik@nysbroadcasters.org

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NYSBA Session 1,2 & 3 recap Overview of Borrell Associates Controlling desires Branding versus lead era Understanding how to utilize your LA$R Prospecting and getting an arrangement Needs examination meeting Initial item exhibit Advertising proposal sheet Compelling deals presentation Choice close Monthly time out calls

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Today's plan LA$R audit Death by PowerPoint Powers proclamations Data slides Tell the story Q and A.

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LA$R survey: Three noteworthy LA$R segments Table 1: Overview and profile of the market Table 2: Ad income for 11 media sorts Table 3: Ad spending by 100 business classes Media Profile: Provides a depiction of neighborhood media and Internet use/demographics A LA$R is separated into three segments and every offers an unmistakable view.

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Death by PowerPoint Select the top Interactive spenders in your market

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Overview: Market's top advertisement classes

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Death by PowerPoint Select the top Interactive spenders in your market Pull out pieces of data for every business classification

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Spending: Prospect promotion spending design

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Media Profile - Syracuse

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Death by PowerPoint Select the top Interactive spenders in your market Pull out chunks of data for every business classification Prepare particular power proclamations/information slides ahead of time Build an ace PowerPoint and add to it Make it simple for AEs Revise publicizing suggestion sheet Built for speed Numbers amusement Sample presentation.

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Internet Advertising Reached $38 billion a year ago Surpassing bulletins magazines… . business directory… . what's more, radio SOURCE: Borrell Associates

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Local Internet publicizing development $22.99 billion in 2013 (estimate) $12.89 billion in 2008 (projection) $7.63 billion in 2007 $5.86 billion in 2006 $4.81 billion 2005 $2.69 billion in 2004 $2.07 billion in 2003 SOURCE: Borrell Associates

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Washington, DC Market Local Online $ in Washington $45.69 million in 2003 $54.09 million in 2004 $100.06 million in 2005 $145.07 million in 2006 $202.49 million in 2007 402.71 million in 2008 SOURCE: Borrell Associates

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More than 322,000 individuals in the Washington DMA plan to buy PC related administrations this year A nearby online brand arrange SOURCE: Borrell Associates

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Online Ad Budget Allocation Online 13.4% Media Choice Share Washington, DC Market – Computer Related Services More than 322,000 individuals in the Washington DMA plan to buy PC related administrations this year SOURCE: Borrell Associates

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WJLA.com Internet Advertising Features Category Exclusive plugs online by Section and Day part Multiple Display Ad Options Display Advertising by Category Directories with Long configuration business openings Exclusive Content Sponsorships

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The Local WJLA.com Audience Continues to Grow! Site hits

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Washington, DC Market Source: Scarborough Research Inc., 2007 © 2007 Borrell Associates Inc

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Category Exclusive Commercials Online Only 5 selective backers for each Section/Day Part WJLA.COM VIDEO ON DEMAND Benefits Sight, Sound and "E"motion of TV Superior Branding through Ad Category and Day Part Exclusivity Align Brand with Technology Day Parts 5am – 12n – 5pm to 5am Sections Weather News Sports Features Pre-Roll openings Up to :15 second ads accessible Archived National and Local News Video

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Display Ad Sizes 300x600 300x250 728x90 160x600

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Customized Bridge Page Multiple connections to customer site Long arrangement video Map to area Contact data Special Offers And More

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Advertising Recommendation DC MEDICAL– Brand Campaign: Option A Marketing Investment - $1,921 net every month – 12 month responsibility All web promotion generation is incorporated. Rejects generation of long configuration video and :15 seconds spots Authorization Date

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Advertising Recommendation DC MEDICAL– Brand Campaign: Option B Marketing Investment - $1,229 net every month – 12 month duty All web promotion creation is incorporated. Rejects generation of long organization video and :15 seconds spots Authorization Date

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Borrell Associates Questions?

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Borrell Associates Services In market Interactive publicizing classes In market Interactive deals preparing and rush LA$R quarterly redesigns Subscription to Borrell Associates.com Management mediation Local reports Automotive Real Estate Recruitment Local online advertisement detail

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Thank you! If you don't mind get in touch with us with any inquiries. 757-221-6641 info@borrellassociates.com NYSBA-Internet deals preparing: Session 4 www.borrellassociates.com

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