COMM THEORY: On Diversity of Theories

2011 days ago, 804 views
PowerPoint PPT Presentation

Presentation Transcript

Slide 1

COMM THEORY: On Diversity of Theories John A. Cagle, Ph.D. Correspondence California State University, Fresno

Slide 2

Diversity in Theory: Making feeling of everything Traditions & Approaches to Communication Contexts Application, Function, and Purpose

Slide 3

TRADITIONS [Littlejohn & Foss] The Semiotic Tradition: investigation of how signs come to speak to items, thoughts, states, circumstances, sentiments, and conditions outside of themselves. The Phenomenological Tradition: investigation of how individuals effectively decipher their experience and come to comprehend the world by individual encounters with it. The Cybernetic Tradition: investigation of complex frameworks in which numerous connecting components impact each other.

Slide 4

TRADITIONS The Sociopsychological Tradition: investigation of the person as a social being—conduct and the individual qualities and intellectual procedures that create conduct. The Sociocultural Tradition: investigation of the ways our understandings, implications, parts, standards, and tenets are worked out intelligently in correspondence. The Critical Tradition: investigation of inquiries of benefit and power—how race, nationality, religion, sexual introduction, pay level, and so on character and social contrasts. The Rhetorical Tradition: investigation of ways people utilize images to influence everyone around them and develop the universes in which they live.

Slide 5

ILLUSTRATIVE APPROACHES Public Speaking Approaches: the Rhetorical Tradition Trait Approaches Persuasion Approaches Verbal Behavior Approaches Nonverbal Behavior Approaches

Slide 6

The Rhetorical Tradition Plato & Aristotle: Rhetoric as apparatus to find and utilize truth in representing society Cicero & Quintilian: Public talking and authority as key aptitudes for citizenship Capella: Rhetoric as an establishment of all taking in (the Liberal Arts)

Slide 7

St. Augustine: Something to do until you get into paradise Bacon: Rhetoric required for headway of science Adam Smith: Rhetoric and the beauties lettres Cagle: Why don't my understudies take notes?

Slide 8

In all hundreds of years, talk . . . reacts to what's happening on the planet, yet empowers and impacts the universe of which it is a section War offers ascend to political exigencies Depressions offer ascent to critical thinking Prosperity offers ascend to self-realization

Slide 9

In the twentieth Century. . . . Explanatory hypothesis reached out to all types of correspondence, including composing &literature and little gatherings & critical thinking Rhetorical standards were connected to new media, for example, radio, TV, daily papers, PCs, and so forth

Slide 10

Trait Approaches Traits are reliable correspondence practices crosswise over settings Personality qualities: persuasibility, self-regard, obstinacy, contemplation Communication trepidation and ability to impart Social style and self-exposure Aggression and confidence characteristics

Slide 11

Persuasion Approaches Variable scientific: message structure, message claims, and dialect factors Source validity Cognitive elements speculations (states of mind)

Slide 12

Verbal Behavior Approaches Metaphor and elaborate gadgets Language power Lexical differing qualities Evidence Fear bids Supportive and protective messages

Slide 13

Nonverbal Behavior Approaches Affective-psychological measurements Functions and connections Nonverbal codes: kinesics, vocalics, proximics, and so on.

Slide 14

COMMUNICATION CONTEXTS Interpersonal Contexts Small Group and Organizational Contexts Mass Media Contexts Intercultural Contexts

Slide 15

Interpersonal Contexts Social trade Stages in relationship advancement and decrease: outsiders to closeness Interpersonal circumplex Self-idea and interpersonal fascination

Slide 16

Small Group and Organizational Contexts Encounter gatherings and development bunches Problem comprehending and basic leadership Conflict administration and determination Networks and associations Leadership and administration

Slide 17

Mass Media Contexts Two-stage stream Diffusion of developments Uses and satisfactions Social part of media: generalizations Advertising and purposeful publicity

Slide 18

Intercultural Contexts Cultures are enormous damn gatherings Sapir-Whorf Hypothesis Rules and parts High and low setting Standpoint hypothesis International correspondence

Slide 19

APPLICATIONS Political correspondence and power Agitation and control: social change Religious correspondence Psychology and Counseling Business: deals, administration, showcasing

Slide 20

Government: administration Health correspondence Education Entertainment Legal correspondence: common and criminal