COMM THEORY: On Diversity of Theories

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COMM THEORY: On Diversity of Theories John A. Cagle, Ph.D. Correspondence California State University, Fresno

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Diversity in Theory: Making feeling of everything Traditions & Approaches to Communication Contexts Application, Function, and Purpose

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TRADITIONS [Littlejohn & Foss] The Semiotic Tradition: investigation of how signs come to speak to items, thoughts, states, circumstances, sentiments, and conditions outside of themselves. The Phenomenological Tradition: investigation of how individuals effectively decipher their experience and come to comprehend the world by individual encounters with it. The Cybernetic Tradition: investigation of complex frameworks in which numerous connecting components impact each other.

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TRADITIONS The Sociopsychological Tradition: investigation of the person as a social being—conduct and the individual qualities and intellectual procedures that create conduct. The Sociocultural Tradition: investigation of the ways our understandings, implications, parts, standards, and tenets are worked out intelligently in correspondence. The Critical Tradition: investigation of inquiries of benefit and power—how race, nationality, religion, sexual introduction, pay level, and so on character and social contrasts. The Rhetorical Tradition: investigation of ways people utilize images to influence everyone around them and develop the universes in which they live.

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ILLUSTRATIVE APPROACHES Public Speaking Approaches: the Rhetorical Tradition Trait Approaches Persuasion Approaches Verbal Behavior Approaches Nonverbal Behavior Approaches

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The Rhetorical Tradition Plato & Aristotle: Rhetoric as apparatus to find and utilize truth in representing society Cicero & Quintilian: Public talking and authority as key aptitudes for citizenship Capella: Rhetoric as an establishment of all taking in (the Liberal Arts)

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St. Augustine: Something to do until you get into paradise Bacon: Rhetoric required for headway of science Adam Smith: Rhetoric and the beauties lettres Cagle: Why don't my understudies take notes?

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In all hundreds of years, talk . . . reacts to what's happening on the planet, yet empowers and impacts the universe of which it is a section War offers ascend to political exigencies Depressions offer ascent to critical thinking Prosperity offers ascend to self-realization

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In the twentieth Century. . . . Explanatory hypothesis reached out to all types of correspondence, including composing &literature and little gatherings & critical thinking Rhetorical standards were connected to new media, for example, radio, TV, daily papers, PCs, and so forth

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Trait Approaches Traits are reliable correspondence practices crosswise over settings Personality qualities: persuasibility, self-regard, obstinacy, contemplation Communication trepidation and ability to impart Social style and self-exposure Aggression and confidence characteristics

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Persuasion Approaches Variable scientific: message structure, message claims, and dialect factors Source validity Cognitive elements speculations (states of mind)

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Verbal Behavior Approaches Metaphor and elaborate gadgets Language power Lexical differing qualities Evidence Fear bids Supportive and protective messages

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Nonverbal Behavior Approaches Affective-psychological measurements Functions and connections Nonverbal codes: kinesics, vocalics, proximics, and so on.

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COMMUNICATION CONTEXTS Interpersonal Contexts Small Group and Organizational Contexts Mass Media Contexts Intercultural Contexts

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Interpersonal Contexts Social trade Stages in relationship advancement and decrease: outsiders to closeness Interpersonal circumplex Self-idea and interpersonal fascination

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Small Group and Organizational Contexts Encounter gatherings and development bunches Problem comprehending and basic leadership Conflict administration and determination Networks and associations Leadership and administration

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Mass Media Contexts Two-stage stream Diffusion of developments Uses and satisfactions Social part of media: generalizations Advertising and purposeful publicity

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Intercultural Contexts Cultures are enormous damn gatherings Sapir-Whorf Hypothesis Rules and parts High and low setting Standpoint hypothesis International correspondence

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APPLICATIONS Political correspondence and power Agitation and control: social change Religious correspondence Psychology and Counseling Business: deals, administration, showcasing

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Government: administration Health correspondence Education Entertainment Legal correspondence: common and criminal

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