Change the World, Start with ENERGY STAR

Presentation Transcript

Change the World, Start with ENERGY STAR ® Campaign Creative Guide

Overview The accompanying design and apparatuses are accessible to help you advance your cooperation in the crusade and drive vows: Messaging Guidelines Primary Campaign Identifiers Web Buttons Paper Pledge Form Image Library General Usage Guidelines Questions/Comments

Messaging Guidelines Lead Messages: Change the World, Start with ENERGY STAR Join us in the battle against environmental change Call to Action: Take the ENERGY STAR Pledge [at energystar.gov/vow ] Support Messages (in light of space accessible): Join a large number of others in utilizing items and practices that spare vitality, spare cash, and diminish nursery gas discharges Together, we can all have any kind of effect.

Primary Campaign Identifiers – Preferred for Partner Use With Photo (square and level alternatives) - suggested for utilize where innovative space is accessible, e.g. Sites, in-store signage, pamphlets, gifts Text Only – prescribed for utilize where imaginative space is constrained, e.g. stickers, catches, fliers

Web Buttons

Paper Pledge Form Request electronic duplicate and revealing Excel spreadsheet petition for use at occasions by messaging us at: changetheworld@cadmusgroup.com

Image Library Information about requesting high-determination pictures is accessible at: http://www.energystar.gov/index.cfm?fuseaction=globalwarming.showBackgroundImages Primary Imagery – Preferred for use in building your own particular innovative materials Secondary Imagery

General Usage Guidelines Below are some broad rules for utilizing the ENERGY STAR Certification Mark. We urge you to utilize our battle illustrations in a way that will help you advance your interest so on the off chance that you have any inquiries concerning these rules, please don't hesitate to inquire. The ENERGY STAR name and stamps may never be utilized as a part of any way that would infer EPA or DOE support of an organization, its items, or its administrations. Neither the imprints nor the ENERGY STAR name might be utilized as a part of whatever other organization name, item name, benefit name, area name or Web webpage title The imprints may not be changed, cut separated, isolated, or generally bended in context or appearance The imprints may never be utilized as a part of a way that would slander ENERGY STAR, EPA, DOE, or some other government body The imprints may never be related with items, homes, or structures that don't qualify as ENERGY STAR. Accomplices and other approved associations are in charge of their own utilization of the ENERGY STAR marks, and in addition use by their agents, for example, promotion offices and usage temporary workers The ENERGY STAR name ought to dependably show up in capital letters The enrollment image ® must be utilized with the first run through the words " ENERGY STAR" show up in material and: The ® image ought to dependably be in superscript There should be no space between the words "Vitality STAR" and the ® image The ® image might be rehashed in an archive for every section title or Web page Please allude to the ENERGY STAR Identity Guidelines record for extra data at https://www.energystar.gov/index.cfm?c=logos.pt_guidelines .

Questions/Comments Please contact Cara Clusen, EPA Contractor, at changetheworld@cadmusgroup.com or (703) 247-6129