Benefactor driven securing PDA and different patterns in eBook access Ian Hames, VP Int l Sales, ebrary ASA Conference,

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Benefactor driven securing (PDA) and different patterns in Digital book access Ian Hames, VP Int'l Deals, ebrary ASA Meeting, London, 21.02.11. What is PDA?. Nonexclusive PDA Process

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Supporter driven obtaining (PDA) and different patterns in eBook get to Ian Hames, VP Int'l Sales, ebrary ASA Conference, London, 21.02.11

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What is PDA? Non specific PDA Process Libraries move from a conventional JIC stock technique to take care of demand possibilities to JIT gathering administration which enhances ROI by lessening in-process and unused stock and related conveying costs MARC records stacked in list Library is invoiced for activated titles Patrons trigger a few titles Non-claimed titles chose Titles empowered on library channel

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Why PDA? Checkouts for endorsement and firm request print titles 2005-2009 Brown University 22% 40% 12% 26% Source: D Banush, Brown University

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Why PDA? 39.8% monographs never flowed amid their initial 6 years For books that didn't course in initial 2 years, odds of always circling were 1 in 4 If a book didn't course inside initial 6 years, odds of steadily circling were 1 in 50 54.2% of titles acquired in 1969 would not have been requested if no less than 2 uses were built up as a standard for a financially savvy acquisitions program At ARLs, 56% of books never flow Source: Rick Lugg, Kent Study: Use of library materials: The University of Pittsburgh Study. Books in library and Information science, v. 26 . New York, M. Dekker, 1979

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Why PDA? Among ARL libraries, printed books on middle have a 8% shot of coursing in any given year, or once like clockwork Conclusion: Books are a failing to meet expectations resource Source: Dennis Dillon, E-books: the University of Texas experience

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Why PDA? FY 2010 $1 million spent on monographs 2000-2004 126,953 titles obtained 36.9% unused 2000 – 2009 252,718 titles gained 46.9% unused Source: University of Denver

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ebrary PDA Sept '09 e-staff concurred that PDA was a coming pattern Customers were discussing the potential outcomes EBL had begun up with introductory achievement Book merchant accomplices saw their icy mass liquefying Publishers were eager to talk about the conceivable outcomes We required independent and accomplice models Our variant ought to be versatile and 'best of breed' It ought to bolster client require regarding determination, spending plan and innovation work processes

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Methodology Form a concentration gathering and dispatch a manual pilot Pressure was on us to take cash on offer for a PDA display or miss out to contenders We expected to realize which books get bought in light of use and how they are utilized We expected to learn and reflect how custodians oversee assets and authorizations and coordinate PDA with their choice strategies Catch 22 – distributers required data to take an interest in pilot and clients had to know which distributers would be incorporated to join

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Methodology We moved toward a gathering of driving (amicable) distributers to clarify our thoughts and get input We built up an adequate pilot which these distributers could approve We took these terms to a more extensive gathering of distributers We picked and welcomed 10 foundations to pilot and took a $ store from each Engineering went to work to robotize the model

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Survey & Focus Group Feedback Survey: 170 libraries 24 ARLs 104 General Academic 20 Community Colleges 22 Special Libraries PDA Focus Group of Pilot Participants Iowa State University of Texas at Dallas Brigham Young University of Arizona Ohio State University Duke University of Minnesota North Carolina State New York University Tel Aviv University

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General Feedback (1) Key Drivers 70% (80% ARL): Putting more substance before benefactors 30% (20% ARL): Reduce costs 30% (43% ARL): Saving selector time Content Selection 80% view PDA as fitting in the CD system. Few trust it will supplant selectors half (75% ARL) need PDA incorporated with book sellers Desired NSPs for sifting (all together): Price, content, group of onlookers, production date, dialect, book sort. Most libraries plan to begin with 10 to 20 percent of their financial plan

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General Feedback (2) Mediation & Patron Participation Strong greater part of libraries lean toward supporters stay uninformed of PDA process half (75% ARL) need library intervention; half need robotized buys 56% need PDA for all clients; 20% for just chose clients All respondents need client based insights

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Other Feedback (3) Business Models 68% (ARL 55%) need a transient advance (STL) choice 68% might want a period based activating component

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General Conclusions Validation Sufficient approval of chose titles; decrease danger of procuring improper substance. Adaptability Introduce here and now advances; empower some type of intercession Workflow Integrate PDA with determination and obtaining work processes; merchant reconciliation; announcing

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Publisher Issues Lack of Predictability Titles already bought on endorsement may now be acquired later or not in any manner. Hazard to Sales Free see get to might deplete the estimation of the book for the client. Distinctive sorts of titles are utilized diversely New Business Models Short term advance may bring them more income however counteract deals Confidence later on Publishers with trust in their distributing program have nothing to fear. New models for representing accomplishment (past print runs and duplicates sold) should be produced. Electronic get to is useful for monographs.

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What we learned Survey, center gathering, information investigation, talks with Best substance, title choice instruments, give free MARCs Trigger procedure, finance administration, revealing Profiling apparatuses, programmed refreshing, here and now credits The genuine purposes for the yearning for PDA were Get more substance before supporters Improve ROI – not to do a similar occupation with less cash however to make a superior showing with regards to with a similar cash Save selector time Source: ebrary PDA study

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University of Iowa pilot encounter Deposited $25k to begin 10 utilize trigger Pilot not declared 100k MARCs to be stacked de-tricked against possessions By error just 19k MARCs stacked – this may have spared the venture! By Nov. 30 (began Oct. 1) burned through $28K on 262 titles; and the week by week spend was expanding!

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University of Iowa pilot encounter Rather than safeguard, they regrouped Pleased with reaction however pace unsustainable Re-ran choice against their YBP virtual endorsement profile and connected "pop" channel Limited set to titles from 2008 onwards Bought Wiley, Elsevier, and Springer bundles immediate and hindered these Fewer than 600 titles stayed Moved date restrain back to 2005 boosting set to 9,000

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So, what did we manufacture?

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Step 1: Establish Fund Codes Completely discretionary Establish the same number of as fitting Nomenclature is adaptable Control PDA spending at the subject level

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Step 2: Create Content Profiles Narrow by distributer, subject, production date, cost, and different parameters

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Step 3: Titles go Live

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Triggers 10 page hands over a title in a client session excluding cover sheets, chapter by chapter guide or record 10 minutes in a title in a client session 1 x duplicate and glue from a title 1 x print from a title

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What has happened? ebrary PDA propelled well into Q4 of 2010 all things considered, it represented 10% of our never-ending deals in 2010 Adoption is spreading quickly over the US Expectation was that take-up would be slower globally… … . be that as it may, Int'l PDA deals represent 40% of all Int'l interminable deals in Q1

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Discussion focuses If you give individuals what they need does quality endure? Or, then again, have we came to the guaranteed arrive? Is this the tipping point for eBooks? What is the effect on eBook aggregators and book sellers? New esteem and administration suggestion Must give PDA, MARCs, POD, discoverability What is the effect on distributers? Less books, less duplicates, higher costs? What is the effect on libraries? Does STL supplant ILL? Do libraries still form accumulations or simply purchase books?

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One last point

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One last point

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Thank you!

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