Assessing Potential Interest for Electric Vehicles (EVs)

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V2G vehicles are exceptional sort of EVs that permit individuals to offer force from their batteries ... Looking at WTP and Battery Cost Estimates in the Presence of Subsidy ...

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Assessing Potential Demand for Electric Vehicles (EVs) Michael K. Hidrue and George R. Parsons Camp Resources XVII Wrightsville Beach, NC June 24-25, 2010 Sponsored by: US Department of Energy, Office of Electricity Delivery and Reliability 

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Outline Objective Study plan Estimation comes about WTP gauges Conclusion

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Objectives Estimate potential market interest for EVs Assess the benefit of including V2G interest for EVs V2G vehicles are exceptional kind of EVs that permit individuals to offer power from their batteries back to electric organizations.

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Study Design Web based decision test National Survey, N=3029 Sample looks like national registration information Latent class arbitrary utility model 3

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Sample EV Choice Set

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Results: Number of Latent Classes BIC recognized two dormant classes The EV class has constructive EV consistent, high esteem for fuel sparing and have a tendency to be green The GV class has adverse EV steady, low esteem for fuel cost sparing and tend not to be green EV class GV class

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Results: Class Membership Model

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Results: Vehicle Choice Model *=value of yea saying is subtracted from the constants

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Results: Vehicle Choice Model Continued

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Results: Vehicle Choice Model Continued

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Top 10% WTP Estimates Assumptions: Fuel cost=$1.00/lady identical Acceleration=5% slower Pollution=75% lower

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Comparing WTP Estimates with Battery Cost Estimates

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Comparing WTP and Battery Cost Estimates

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Comparing WTP and Battery Cost Estimates in the Presence of Subsidy

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Conclusion Driving reach, charging time and execution are critical drivers of EV decision Green way of life, mixture purchaser, outlet get to, expected gas cost and age are huge indicators of EV decision Multicar family, school training and locales are not huge indicators of EV decision People will pay premium for some EV outlines For EVs to contend available, battery cost needs to decrease significantly.

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