Advanced Execution Estimation Development E nterprise Dashboards: From Narrative Perceptions to Genuine Responsibility

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Advanced Performance Measurement Evolution E nterprise Dashboards: From Anecdotal Observations to True Accountability Market Leaders & Industry Maturity Approx. 1993 - 2000 Approx. 2000 - 2005 Future Approx. 2005 - Present '93 - '95 - Free Log Analyzers '95 - '96 - Free Web Counters '97 - First Drilldown & Ad Hoc Analysis Capabilities (NetTracker) '98 - '99 - Predictive Caching (ways), $141M, WebTrends IPO '00 - NetGenesis IPO, "E-Metrics" & $400M '01 - '02 - Recession, $342M, Emetrics Summit '03 - Page Tags versus Log Files and SAAS/ASP versus Possessed '04 - Case Studies, A/B Testing, WAA '05 - Vertical Expertise, Systems Integration, GA '06 - Multi-Channel Analysis, Behavior Measurement, WebSideStory + Visual Sciences '07 – Engagement & Success Measurement, Omniture + Visual Sciences '08 – Yahoo! List Tools is free Multi-Channel Analysis & Systems Integration stay as critical difficulties based upon the intrinsic constraints of the two prevalent innovations: Web Server Logs and JavaScript Tags Adoption Trickle-Down Enterprise: Accrue NetGenesis WebTrends (Logs) Enterprise: WebTrends (Logs & Tags) Omniture (Tags) CoreMetrics (Tags) WebSideStory (Tags) Enterprise: Omniture (Tags) CoreMetrics (Tags) WebTrends (Logs & Tags) Enterprise: Omniture Google Analytics Yahoo! Record Tools Wide Adoption by SMBs Drives Enterprise Evolution & Consolidation Read: Reduced Costs SMBs: Unica (Tags) Yahoo! List Tools (Tags) ClickTracks (Tags) Google Analytics (Tags) & Urchin 6 (Logs) SMBs: WebSideStory (Tags) Urchin (Logs) SMBs: WebSideStory/HBX (Tags) Urchin (Logs) ClickTracks (Tags) SMBs: Google Analytics Yahoo! Record Tools Enterprise 360 ° & Immediately Actionable Insights Basic Metrics

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"In the long run everything will be controlled by Microsoft or Google; we'll simply take a while to arrive." ~ Jim Sterne , president of Target Marketing and board individual from the WAA (Web Analytics Association) Enterprise Adoptions Future : Near-Term Future : Long-Term Web BI Tools that Leverage Micro (Enterprise) & Macro (Internet) Data Emerge as Market Leaders The Search Engines & Publishing/Content Distribution Networks as of now have this Orientation Tools that Leverage Search Engine Technologies i.e. "creepy crawlies" will Emerge as the New Paradigm Q4 2008 Recession "Progressively outstretching influence' Industry Consolidation proceeds with Google Analytics Ascends to Supremacy Omniture Still Viable, however " Why Pay?" given GA and Yahoo! File Tools Robust Capabilities Enterprise: Omniture Google Analytics Yahoo! Record Tools WebTrends CoreMetrics Enterprise: Omniture/WebTrends/CoreMetrics * Maxamine/Accenture ** Google Analytics Yahoo! Record Tools Microsoft adCenter Analytics (MAA) 360 ° Digital Business Intelligence Basic Traffic Reporting SMBs: Google Analytics Yahoo! Record Tools Microsoft adCenter Analytics (MAA) SMBs: Google Analytics Yahoo! List Tools Microsoft adCenter Analytics (MAA) Universal Acceptance * There will dependably be the undertaking necessity for privately gathered and secretly put away information in high-security situations/situations – so the log-document examinations capacities combined with page labels will drive the combination and advancement of 'Web Analytics Vendors' into these specific specialty suppliers – that offer other high-esteem arrangements in their portfolios (e.g. advertisement server/organize). ** The rise of another stage sort that effortlessly incorporates arrange perceptions with area filtering for inspecting and QA will be the legitimate movement of the undertaking space.

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"In five years, Web Analytics will have been consumed into other, unified teaches (or will have assimilated them), so there will be no "immaculate" web investigation merchants any more. On the other hand, to put it another route: There will be no Web Analytics merchants, however Web Analytics will be all over the place. In five years, all Web Analytics programming will be free. " ~ Ian Thomas , Director, Customer Intelligence, Microsoft Advertiser & Publisher Solutions Performance Out in the Digital World FairIsaac | RDBMS | Advanced Segmentation Content Redundancy Analysis Gomez Alexa A/B Testing | Multivariate Testing Enterprise Cross-Site Analysis TV, Radio, BRC (vanity URLs) HitWise ComScore Link Integrity & Validation Social Media Behavioral Targeting Page Weight & Download Nielsen/BuzzMetrics Email Service Providers Searchability Metrics Ad Networks Affiliates DynamicLogic Web Forms Validation SEM SEO Portals | Aggregators Web Analytics Off-Page SEO Contextual Ads | Personalization 360 ° Digital Business Intelligence Basic Traffic Reporting HTTP Errors Translation, Localization, Globalization Digital Optimization Project Management ECRM Reporting Issues Management Ecommerce Platform Reporting Meta Data Validation ECMS Reporting Visual Site Re-Engineering Standard Web KPIs | Page Views, Visits, Time Spent, Unique Visitors (Optimized Campaigns and Sites) Schedule Scanning & Analysis Scripts & Beacons Validation WCAG Compliance Internal RDBMS Reporting & Segmentation Page Tag Audit by page, parameter or esteem SEO Development Process Digital Accountability Within the Enterprise Anecdotal Observations Accountability Optimization

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"In five years, Web Analytics will have been consumed into other, partnered teaches (or will have ingested them), so there will be no "unadulterated" web investigation sellers any more. Then again, to put it another path: There will be no Web Analytics merchants, yet Web Analytics will be all over. In five years, all Web Analytics programming will be free. " ~ Ian Thomas , Director, Customer Intelligence, Microsoft Advertiser & Publisher Solutions Performance Out in the Digital World FairIsaac | RDBMS | Advanced Segmentation Content Redundancy Analysis Gomez Alexa A/B Testing | Multivariate Testing Enterprise Cross-Site Analysis TV, Radio, BRC (vanity URLs) HitWise ComScore Link Integrity & Validation Social Media Behavioral Targeting Page Weight & Download Nielsen/BuzzMetrics Email Service Providers Digital Accountability Platform & Dashboard Searchability Metrics Ad Networks Affiliates DynamicLogic Web Forms Validation SEM SEO Portals | Aggregators Off-Page SEO Web Analytics Contextual Ads | Personalization 360 ° Digital Business Intelligence Basic Traffic Reporting HTTP Errors Translation, Localization, Globalization Digital Optimization Project Management ECRM Reporting Issues Management Ecommerce Platform Reporting Meta Data Validation ECMS Reporting Visual Site Re-Engineering Standard Web KPIs | Page Views, Visits, Time Spent, Unique Visitors (Optimized Campaigns and Sites) Schedule Scanning & Analysis Scripts & Beacons Validation WCAG Compliance Internal RDBMS Reporting & Segmentation Page Tag Audit by page, parameter or esteem SEO Development Process Digital Accountability Within the Enterprise Anecdotal Observations Accountability Optimization

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Currently, just a little rate of associations use their Web Analytics and Web Business Intelligence apparatuses to their fullest potential The explanations behind this are numerous, yet can be best separated into four general classifications: Technical Implementation Challenges e.g. Improvement/creation techniques put a low need on appropriate checking and reconciliation of Web Business Intelligence abilities. Numerous stages/advances require modern coordination and possession/usage duties get to be basic issues in bigger associations (MarComm + Analytics/BI + Development/Technical + Business Owners + Vendors, and so forth.) Ownership | Implementation Responsibilities Successful execution requires cross-train (and ordinarily cross-authoritative) oversight - i.e. numerous dissimilar individuals, arrangements, and associations require concentrated oversight. Web Analytics & Digital Accountability will require a different venture administration manner (e.g. Responsibility Optimization ) from that of the average Web Project Management manner, scope, and lifecycle. Work force | Expertise Challenges and Staffing Disposition Limited Perceived Value Executives, Clients, and so forth neglect to get or perceive genuine esteem because of absence of comprehension – re: #1 & #2

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There are numerous dissimilar arrangements, systems, and hotspots for Digital Performance Measurement & Digital Business Intelligence , including the different Web Analytics arrangements (Tags & Logs), Custom Database Marketing arrangements (e.g. FairIsaac), Alexa, Gomez, HitWise, ComScore, Nielsen/BuzzMetrics, DoubleClick, DynamicLogic, the Search Engines, Social Media, the Affiliate & Ad Networks, CheckM8, Atlas, and so on. You can't see what isn't labeled and you can't quantify what you don't see. The present crossover arrangements that join different stages and innovations have turned out to be to a great degree unwieldy and confused. As the Digital BI space develops, arrangements will solidified, incorporate, and disentangle – and custom, wise, measures based auto-labeling per one of a kind business require/situation will start to rise. Despite this coherent movement, there is a huge strategic and key esteem in arrangements that effectively uncover all advanced estimation approachs in a solitary interface or dashboard. The legitimately situated, cross teach 'power clients' of these arrangements will have the capacity to take the computerized venture from information over-burden and execution entanglements to genuine responsibility. Key and unified venture "oversight" arrangements ( Digital Enterprise Tactical & Strategic Dashboards ) will turn into the developing stages for genuine responsibility and ROI. These stages will look more like Search Engines | Portals than the ebb and flow yield of generally executed Web Analytics/BI arrangements – leveragin

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